1. July 19, 2011

    Google+: Revolution or More of the Same?

    Sound the troops! Alert the masses Google Plus (Google+) has arrived, and it is … (Read more…)

  2. December 30, 2010

    How to Ethically and Legally Build an Email Marketing List

    Email marketing is one of the best ways to build relationships with your customers and ensure continued loyalty? True. And email marketing is fairly easy and cost effective as far as marketing goes? True again. But before you sign up with a service like MailChimp , Aweber, or MyEmma and start merrily sending out marketing missives to everyone in your contact list, be aware of the ethical and legal considerations of building an email marketing list. (Read more…)

  3. May 21, 2009

    Can Public Relations Polish a Tarnish Image?

    How do you polish a tarnished image? For celebrities, a tearful interview or two will go a long way to help sway the court of public opinion. But for a company or organization, a tarnished image requires a lot more public relations polish than an appearance on Larry King. (Read more…)

  4. May 1, 2009

    Public Relations Basics: Keep Your List of Press Contacts Updated

    A few years ago, Wired magazine editor-in-chief caused a ruckus when he announced he was banning public relations consultants from his email inbox. “I get more than 300 emails a day and my problem isn’t spam, it’s PR people,” Anderson wrote. “Lazy flacks send press releases to the Editor in Chief of Wired because they can’t be bothered to find out who on my staff, if anyone, might actually be interested in what they’re pitching.” And that was only the start of Anderson’s tirade against public relations professionals who keep sloppy, out-of-date lists of press contacts. (Read more…)

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