20 PR Twitter Accounts to Follow

Looking for informative public relations related Twitter accounts to follow? Check out these 20 interesting and expert people for a daily (and sometimes constant) dose of information. Also, check out my original 30 PR Experts You Should Follow on Twitter. (Read more…)

Public Relations Basics: Keep Your List of Press Contacts Updated

A few years ago, Wired magazine editor-in-chief caused a ruckus when he announced he was banning public relations consultants from his email inbox. “I get more than 300 emails a day and my problem isn’t spam, it’s PR people,” Anderson wrote. “Lazy flacks send press releases to the Editor in Chief of Wired because they can’t be bothered to find out who on my staff, if anyone, might actually be interested in what they’re pitching.” And that was only the start of Anderson’s tirade against public relations professionals who keep sloppy, out-of-date lists of press contacts. (Read more…)

Strengthening the Relationship Between Public Relations and Business Journalism

Surfing the web this morning, I came across an interesting interview on Talking Biz News with Hope Heyman, a senior vice president at Edelman (http://weblogs.jomc.unc.edu/talkingbiznews/?p=2096). Heyman has been in the public relations business for more than 25 years and she also worked as a business journalist. The interview touches on a number of facets regarding the relationship between public relations practitioners and business journalists, and Heyman’s insights should be required reading for any PR department or newsroom. (Read more…)

Public Relations and Blogs: A “How to Deal” Primer

PR giant Edelman and market research firm Inteliseek released a white paper entitled “Trust MEdia: How Real People Are Finally Being Heard — The 1.0 Guide to the Blogosphere for Marketers & Company Stakeholders” (Read more…)

Giving Up on Wal-Mart

Dumbstruck. That’s how I felt after reading Jeffrey Goldberg’s article in the April 2nd edition of The New Yorker entitled “Selling Wal-Mart.”

“The Edelman team assigned to Wal-Mart, I learned, is divided into three groups: ‘promote,’ ‘response,’ and ‘pressure.’ The Jobs and Opportunity Zones notion came from the promotions team. The response-team members – veterans of political campaigns – are supposed to quickly counter criticism in the press or on the Web. The pressure group works on opposition research, focussing on the unions and the press,” Goldberg wrote. (Read more…)

Irrational Hubris?

Richard W. Edelman, the president, chief executive officer and namesake of Edelman Public, is a very happy man. (Read more…)