How to Send a Press Release and Why They Still Matter in 2026

Do you want your business to gain more publicity in your local area or online? Do you have an upcoming event or product release that you want to garner excitement for? Then it may be time for you to write a press release.

In 1906, Ivy Lee wrote the first press release by describing a trainwreck for his client, th… Read more

Strengthening the Relationship Between Public Relations and Business Journalism

Surfing the web this morning, I came across an interesting interview on Talking Biz News with Hope Heyman, a senior vice president at Edelman. Heyman has been in the public relations business for more than 25 years and she also worked as a business journalist. The interview touches on a number of facets reg… Read more

Giving Up on Wal-Mart

Dumbstruck. That’s how I felt after reading Jeffrey Goldberg’s article in the April 2nd edition of The New Yorker entitled “Selling Wal-Mart.”

“The Edelman team assigned to Wal-Mart, I learned, is divided into three groups: ‘promote,’ ‘respons… Read more

Irrational Hubris?

Richard W. Edelman, the president, chief executive officer and namesake of Edelman Public, is a very happy man.

“In a world where we don’t have a belief in a single source, you don’t have a Walter Cronkite anymore. PR is the discipline on the rise,” Edelman told attendees last we… Read more