1. April 1, 2009

    Public Relations Tips: Protecting Your Brand and Working with Investor Relations

    Part of protecting your company’s brand is ferreting out which public relations opportunities are being presented by questionable companies. Recently, I turned down the opportunity for one of our company analysts to give an interview to MN1.com, an online video company that covers the stock market. By weighing, and rejecting, this opportunity for seemingly easy publicity, I saved our company from a public relations nightmare. (Read more…)

  2. February 17, 2009

    Using a Newswire Service to Distribute a Press Release

    So you have a fine press release written, but you don’t know quite what to do with it. You decide to blast an email to your best contacts. You get no response. You pitch some people over the phone, but they’re not interested. So it’s time to go to the newswire or wire. (Read more…)

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