5 Reasons You Should Always Follow Up On Your Pitches

Some media members have PR people believing they live by the motto: “Don’t call us, we’ll call you.” That’s why you might think that when you don’t get a response on that press release you sent out it must mean that no one is interested. Maybe that is the case, but maybe it’s not. The only way to know for sure is to … Read more

How to Make a Press Release Newsworthy: Creating Content That Gets Published

Why Creating Newsworthy Press Releases Is Vital

In the competitive world of public relations, no one wants to be the person known for wasting the time of reporters and editors. Yet that’s precisely the reputation many PR professionals develop after sending out countless press releases with litt… Read more