customer service line

March 15, 2011
5 Crazy But True PR Moments

Once in a while, something truly out of the ordinary happens in the PR world that really makes the rest of us stand up and pay attention. Maybe a company manages to pull off a great stunt, or manages to divert a crazy situation by acting clever. Whatever it is, there’s something to be learned from even the craziest PR story. (Read more…)
January 27, 2009
Poor Customer Service Can Lead to PR Headaches

A wave of relief washed over me after I called the customer service line of Dow Jones. After three months of paying for a subscription, I had only received two issues of the weekly publication to which I had subscribed. The customer service agent at Dow Jones was courteous, changing the delivery method and extending my subscription for three months, free of charge. This kind of excellent customer service is rare, which is surprising considering that customer service experiences are directly related to how the public views a company. Poor customer service can quickly snowball into a public relations nightmare, as evidenced by the snafus of two large corporations. (Read more…)

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