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March 19, 2009
Does Your Public Relations Team Understand Its Value?

I take a lot of pride in the publicity that I generate on behalf of my company. And, yes, I still get giddy when we hit a public relations home run, because I know exactly how the publicity that I generate benefits my company. I know my role. But too many public relations professionals are unaware of just how they fit into their company’s business strategy. (Read more…)
April 18, 2001
Election PR Winners and Losers

Elections may be won or lost by votes, but individuals and organizations can win the public relations game even if the votes don’t add up, or even if there are no votes at all. (Read more…)

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