corporate scandals

November 18, 2011
What’s the Next Big Innovation in PR?

Scores of PR Pros around the world are always looking for the next big thing. The truth is, it’s really hard to accurately predict what awaits us in the future. We can only speculate on the evolution of current trends and practices. (Read more…)
March 6, 2009
The Value of Loyalty in Public Relations

Several years ago, I had a stunning conversation with someone who worked in the public relations industry. She was employed by a large technology company that I was covering closely as a journalist. Her company was in trouble, and all signs pointed to something deeper than a sagging global economy as the reason. (Read more…)
March 4, 2001
Public Relations Begins to Bounce Back

The clouds that have hovered over the public relations industry for the past few years are beginning to clear, according to the third annual Public Relations Generally Accepted Practices Study (“GAP III”), published by the USC Annenberg School for Communication’s Strategic Public Relations Center (“SPRC”) and sponsored by the Council of Public Relations Firms. (That’s a mouthful.) (Read more…)

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