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May 13, 2009
Public Relations Perils: Be Careful Before You Hit Send on that Email

Every so often, I undertake what I call my “Email Dump.” This is where I go through the approximately 12,000 emails that have piled up in my inbox and decide what I can finally delete for all eternity. Unsurprisingly, there a lot of press releases and public relations communications among the emails now languishing in my “trash” folder. (Read more…)
March 30, 2009
Public Relations Basics: How to Respond to Critics

No matter the size of your business or organization, there will always be critics. How you respond to these critics — publicly and privately — is very important. Writing a correction letter to a newspaper or magazine is often the easiest (and cheapest) public relations strategy when responding to critics. (Read more…)
March 25, 2009
PR Glass Ceiling Persists

I had hoped that it would be a celebratory dinner for two reasons. A good friend of mine was turning 40, and unbeknownst to all the other dinner guests, he was also about to hear whether he had been promoted to a corporate-level position within his relatively large company. (Read more…)
March 12, 2009
PR Training Continues

A close friend has been developing a training program for interns and new hires in his company’s corporate communications, public relations, and marketing divisions. With three summer interns and three new hires, the company’s public relations department now has fourteen people; it also utilizes two outside firms to help with branding, events, tradeshows, and specialty PR. (Read more…)
March 3, 2009
Weird Scenes Inside a PR Mine

There were five of us: three reporters, a Wall Street equity analyst, and me. We sat in the conference room chatting and drinking coffee. Mostly, we waited. (Read more…)
March 2, 2009
PR Firms: Train Your Interns Now to Avoid Headaches Later

Public relations vets often complain that they’re stuck with subordinates given little or no training after they’re hired. Most industries utilize interns for cheap labor in exchange for the promise of on-the-job training. Unfortunately, few industries actually provide good on-the-job training, relegating interns to menial tasks and errands. (Read more…)
January 15, 2009
Better Public Relations Through Media Chemistry

I called Emily Lenzner because I wanted to get inside a public relations pro’s brain. Lenzner has been a spokesperson for Tom Golisano, an Independence Party candidate in New York. She was once in corporate communications for internet and technology companies. And she was also once a television news producer in Seattle. She knows public relations. She knows the media. She knows plenty of tips for public relations pros when it comes to dealing with journalists. And vice versa. (Read more…)

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