core message

May 1, 2009
How to Keep Your Public Relations Strategy “On Message”

A politician gets asked about abortion and the answer somehow comes back to education. They’re asked about tax reform and the answer relates to education. Foreign policy is inexplicably linked to, you guessed it, education. What’s going on here? The politicians are using messaging points, the essential and core elements of an argument or pitch. It’s the message that you want to get across, regardless of the subject. It’s like getting a piece of press on “your terms.” Too often, success in public relations is measured by how much publicity you get. But if the publicity isn’t “on message,” what good is it? (Read more…)
March 18, 2009
Turning Other People’s PR Lemons Into PR Lemonade

Very few companies get PR. Many think a press release is a high-resolution PDF created on company letterhead that looks pretty. (Read more…)

PR Fuel Home