conflict

August 4, 2010
How to Avoid Becoming a Victim of Gotcha Journalism

We live in a society that’s obsessed with controversy and scandal. News outlets are constantly trying to break the next big story involving conflict, corruption, shocking quotes, and other controversial acts. It’s all about catching someone with their hand in the cookie jar, so journalists can get their story on the front page or create a buzz across the internet. (Read more…)
February 24, 2009
Public Relations Don’ts: Blacklisting Is Bad for Business

Blacklisting journalists who write negative stories about your company is tempting, but all it accomplishes is building conflict between your company and the media. One main goal of public relations is to build bridges, not burn them. (Read more…)

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