company spokespeople

July 16, 2010
5 Tips for Serving as a Company Spokesperson

PR pros often find themselves thrust into the spotlight as company spokesperson. For the pro who is accustomed to more behind the scenes work, this new role can be challenging and rife with booby traps. (Read more…)
February 2, 2009
Disaster Preparation Tips for PR Firms

On the eve of the year 2000, I was working for an internet company which hosted over 1,000 websites. I was lucky enough not to draw the short straw, which would have meant spending New Year’s Eve 1999/2000 at our hosting center. Back then we were worried about Y2K glitches. These days, terrorist attacks and natural disasters are more likely culprits for causing a company-wide crisis. The following list of disaster preparation tips should ensure your public relations firm can handle a wide range of possible disasters. From computer security to employee security, keeping your PR firm up and running in the wake of disaster could be the difference between having a business and having to look for a new job once the disaster has passed. (Read more…)

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