7 Innovative Small Business Marketing Tips
If you own a small business, you need to tell people what you do and why they should be your customer. The best way to do that is through small business marketing.
Building PR Goodwill Through Community Equity
Facing a potentially damaging newspaper investigation, a Fortune 500 company fully expected to be forced to relocate one of its primary facilities. The story turned out to be just as bad as everybody had feared. But the outcome did not. The community rallied in support of the company, vilifying the newsp… Read more
PR Basics: Taking the Mystery Out of Community Relations
Of all the subsets of public relations, community relations is perhaps the most perplexing. That’s because the term encompasses so many different types of activities. When budgeting for public relations, how should you decide where to focus your community relations dollars and energies? By go… Read more
Public Opinion Matters in Public Relations
You’re trying to improve job recruiting and retention. You’re worried about local backlash over your expansion plans. You’re about to launch a new product or service. The next step is finding out what your audience is thinking. If you try to guess, you could waste a lot of time and mone… Read more