city council

January 28, 2009
Community Outreach: Using PR to Help Your Neighbors

The audience was small, just forty or so people. The venue was obscure, the cafeteria of a seniors center. The time was not prime, 7:15 on a Tuesday night. The speaker was an unknown to those in attendance, yours truly. But I was engaging in public relations, reminding myself that PR can mean community outreach as much as working for a big client or company. (Read more…)
December 4, 2008
Public Opinion Matters in Public Relations

You’re trying to improve job recruiting and retention. You’re worried about local backlash over your expansion plans. You’re about to launch a new product or service. The next step is finding out what your audience is thinking. If you try to guess, you could waste a lot of time and money. Regardless of your company’s size or your available public relations resources, you don’t need to fly completely blind. Here are four four tips to improve your results when researching public opinion. (Read more…)

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Brain Swaggle

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