A Dated Controversy

The error was stunning. The results were more stunning.

On Monday morning shares of UAL Corp., the parent company of United Airlines, plummeted more than 75% at one point. The company’s market capitalization, or the combined value of all its outstanding shares, fell by almost $1.2 billion in a period of just 15 minutes. (Read more…)

Mea Culpa for a Failed Press Release

In April 2003, I wrote a column entitled “Anatomy of a Failed Press Release” in which I ripped apart a press release I’d received from Bridges TV, a then yet-to-be-launched television network targeting American Muslims.

“Bridges TV may have a bright future, and I wish them the best of luck. But this press release was a bad way to start a relationship with the media. And if the most important thing in life is perception, the second most important thing is probably relationships,” I wrote last year.

Woe is me. (Read more…)