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April 28, 2009
Feature Me!

Small or large, all companies hunger for feature stories highlighting the positive elements of their businesses. Feature stories in newspapers or magazines make for great calling cards when trying to close a deal, hire employees, attract investors, and draw consumers, clients, or customers. Getting the story published, however, can be a gut-wrenching and lengthy affair. Getting the story to read how you want is even more difficult. Here are five tips for pitching a feature story and making it a public relations winner. (Read more…)
April 1, 2009
Public Relations Tips: Protecting Your Brand and Working with Investor Relations

Part of protecting your company’s brand is ferreting out which public relations opportunities are being presented by questionable companies. Recently, I turned down the opportunity for one of our company analysts to give an interview to MN1.com, an online video company that covers the stock market. By weighing, and rejecting, this opportunity for seemingly easy publicity, I saved our company from a public relations nightmare. (Read more…)
January 26, 2009
Planning an Event? Better Have a Contingency Plan

Event planning is a difficult process, whether you’re a layperson or a public relations pro. Schedules need to be coordinated, collateral material needs to be assembled, and presentations need to be prepared. Entertainment and catering services may need to be booked, and guests must be attended to. Securing a site for an event can prove troublesome depending on the budget, and setting an agenda can be a pain when too many people are involved in the planning process. But as I learned recently, sometimes the biggest secret to successful event planning is having a contingency plan. (Read more…)

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