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September 6, 2011
How to Create a Crack PR Team

Building the right team can make or break any PR campaign. There are a few basic rules and guidelines that can make your final team the most effective for your business’ needs. (Read more…)
August 2, 2011
Facebook for Small Biz Startups

Putting together a Facebook campaign for your small business may seem simple enough, but there are several key things you can do to maximize your startup potential. A small business Facebook page is going to be a little different than a huge corporation’s page or even your personal account. The tactics and approach will naturally be more attuned to the unique challenges you face as a small business owner. (Read more…)
January 12, 2010
PR Measurement Tips to Grade Your Campaign’s Performance

Is your PR campaign actually working? Do you even know the answer? Have you or your PR agency been tracking the results? (Read more…)
April 14, 2009
The PR Fuel Mailbag: TV Interviews, Finding the Right Public Relations Firm, and More

Time to peek into the PR Fuel mailbag. This time around, readers wanted to know how to handle tricky media interviews, how to find a public relations firm at the right price, and more. (Read more…)
January 13, 2009
Extend Your Public Relations Budget Through Your Chamber of Commerce

Many business owners don’t realize how easily and effectively they can self-promote through their local Chamber of Commerce. In fact, only a small percentage of business owners take advantage of their Chamber’s self-promotional possibilities. The following tips offer smart, simple ways of extending your public relations budget with help from your Chamber of Commerce. (Read more…)

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