bribe

May 8, 2009
Beware of Public Relations “Swag”

When it was released in 2005, the Dreamworks film “Just Like Heaven” got mixed reviews but did pretty well at the box office, debuting at No. 1 with a first week haul of more than $16.4 million. Dreamworks’ budget for the movie, however, was called into question; the public relations strategy behind the movie was the reason why. (Read more…)
December 17, 2008
In Public Relations, It’s a Fine Line Between Gift and Bribe

There is nothing wrong with giving gifts–unless you work in public relations and your recipient is a journalist. There is a very fine line between a token of appreciation and a bribe. It is a line that once crossed can cause problems not easily rectified, problems that go beyond a public relations snafu. So when I received the following email, I had to do some serious thinking. (Read more…)

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