How to Manage and Mitigate Bad PR for Your Small Business
No matter what products or services you sell, your business’s reputation matters. Good or bad PR can affect how potential customers see your brand. That’s why it’s so important to manage a bad PR crisis in a sensible way.
Even industry leaders recognize that proper crisis managemen… Read more
How to Make Press Releases Meaningful in the Age of the Coronavirus
Have you ever read a bad press release? Have you ever written a bad press release? It makes you squirm, wishing that the company understood you, or you receive bad feedback from your audience if you’re the one writing it.
Three Public Relations Pitfalls to Avoid
1. The Friday Afternoon Bad News Press Release
For decades, the White House has used Friday afternoon as a time to release bad news to the media. The rationale is that the media is wrapping up a busy week, Saturday newspaper circulation and readership is lower than any other day of the week, and the public is j… Read more