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December 23, 2010
The 6 Essentials of Speechwriting
As a PR pro, you may find yourself called upon to write speeches. Whether you’re writing a speech for your company’s president to give at an awards ceremony, a political speech for the country’s President to give in front of the Joint Chiefs of Staff, or a hastily written apology speech when someone in your company has misbehaved, all good speeches share a few traits in common. (Read more…)
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January 28, 2001
Irrational Hubris?
Richard W. Edelman, the president, chief executive officer and namesake of Edelman Public, is a very happy man. (Read more…)