1. December 23, 2010

    The 6 Essentials of Speechwriting

    As a PR pro, you may find yourself called upon to write speeches. Whether you’re writing a speech for your company’s president to give at an awards ceremony, a political speech for the country’s President to give in front of the Joint Chiefs of Staff, or a hastily written apology speech when someone in your company has misbehaved, all good speeches share a few traits in common. (Read more…)

  2. January 28, 2001

    Irrational Hubris?

    Richard W. Edelman, the president, chief executive officer and namesake of Edelman Public, is a very happy man. (Read more…)