As I’ve already discussed on this blog, many press conferences are unwarranted. The truth is that many of you reading this right now have never hosted a press conference before. And there’s nothing wrong with that. Press conferences are not the backbone of public relations, and in most cases, there are fa… Read more
If television and the movies are to be believed, press conferences are the backbone of the public relations industry. Every time a character in a movie does something important, he or she is often seen standing in front of microphones from the likes of the BBC and CNN … Read more