1. March 4, 2011

    How NOT to Respond to Angry Customers Via Social Media

    Social media has given consumers a powerful weapon for fighting back against brands that cause them problems. Now, whenever a customer has a complaint about a company, he (or she) can instantly launch a missile at the company when they Tweet about it, post a Facebook update, write a blog post, or use any other social media tool to let countless others know about their bad experience. (Read more…)

  2. July 20, 2010

    Lessons You Can Learn from the iPhone 4’s Launch Bugs and Ultimate Response

    The launch of the iPhone 4 has been nothing less than a comprehensive PR lesson for anyone willing to pay attention. From the dangers of launching a product before it’s ready for market to techniques for handling angry customers and so much more, this past month has been full of missteps and a few right moves that each of us should carefully examine and keep in mind. (Read more…)

  3. February 17, 2010

    Pissing Off the Wrong Customer in the Social Media Age

    It’s always been said that an angry customer will tell far more people about their experience than a satisfied customer. Today, this is truer than ever before. That’s because we live in the social media age. This is the age where everyone has a voice, and pissing off the wrong customer can stir up a Twitstorm that can lead to hundreds of thousands of people hearing about a bad experience with your company. (Read more…)

  4. March 3, 2009

    Public Relations and the Art of the Promotional Offer

    Promotions are a great a way for companies to jump-start sales, raise brand awareness, and reward and retain customers. The marketing department typically comes up with the ideas, and then public relations department are charged with helping promote them. (Read more…)

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