Avoiding Public Relations Nightmares: Put an “Alar Scare” to Work for You

One of the watershed public relations moments for the organic and natural foods industry came in 1989, after 60 Minutes produced a report criticizing the Food and Drug Administration’s oversight of chemicals used in foods. The segment featured a chemical called Daminozide, a food growth regulator used on apples and marketed under the name Alar by the Uniroyal Chemical Company. (Read more…)