PR Bootcamp™ - Generate Business Leads and More Sales Through Press Releases

News has three times more credibility and six times more readership than paid advertising of equivalent size. - Starch Research

My name is Mickie Kennedy. I'm that guy at the top of the page and I know a thing or two about getting publicity through press releases. I founded eReleases over 11 years ago and we have sent out more than 20,000 press releases.

I know what journalists respond to and I know what they ignore.

"Seventy-one percent of business owners say their marketing dollars are best spent on public relations." - Inc. Magazine

"Eighty-six percent of Americans say reading about a company in the news is more influential and credible than advertising." - Axia

Bloodsucking Leeches

Here are the facts:

Advertising is an expensive "bloodsucking leech" that will drain the lifeblood and profits from your business.
Branding is "loser talk" that advertisers (bloodsucking leeches) use to suck more money out of your pocket.
Most business owners renew their expensive Yellow Pages ad even though it rarely brings business.
Some press releases are publicity magnets. Others are duds. We reveal which are which in this program.
A PR campaign is a series of at least six to eight press releases.
A single shot-in-the-dark press release is almost always a waste of money.

The PR Bootcamp™ program will help you focus your efforts towards writing press releases that stand the best chance of media success. You do not need to be an English major to write winning press releases.

Guarantee

If you issue at least six press releases over a national Tier-1 newswire (like PR Newswire, which eReleases uses, or Businesswire) and adhere to the lessons found in this program and you don't see favorable results for your business, we will refund every penny you've paid for this program for up to a full year from time of purchase.

Publicity matters - here's why:

establishes credibility and creates word of mouth
creates pathways for potential customers to discover you
makes it easier to sell your products or services
improves morale in your business
easier to establish partnerships and work with vendors

The PR Bootcamp™ is just $999 and has a value of $2,801. You will develop the skills to write press releases that stand out while gaining one-on-one guidance from Editorial Director Heather Fuller, who has edited over 10,000 press releases.

Here's what you'll discover:

The most common mistakes that even seasoned PR pros make.
How to use the inverted pyramid format to structure your press release to get maximum attention.
The most important part of the press release that determines whether a journalist will even bother to read beyond your first paragraph.
Why less is more when it comes to press release length.
How to develop a hook and build upon it to catch the attention of customers and the media alike.
Simple steps to format and style your press release.
Why attention-grabbing headlines don't work, at least not in the way that you would expect.
How to take a current USA Today's headline, which has little to nothing to do with your business, and turn it into a cash-generating, media-attractive press release.
An incredible technique that ignites even the blandest of sentences.
Why advertising and marketing is a press release's kryptonite.
How to build lasting relationships with the media.
How stealing this format from David Letterman nearly always gets media attention.
How to recycle your press release for uses beyond the media.
How often you should send a press release and what types of topics make a press release newsworthy.
How to inject social media into your press release without the use of experts or plastic surgeons.
This simple trick, which allows you to track your press release, beats many $1,500+ a month media monitoring services.
Knowing this when name-dropping a celebrity can be the critical difference between legal action and news headlines.

You will receive:

Three (3) Personal One-on-One Coaching Calls with our Editorial Director Heather Fuller* (value $300)
150-Page Electronic Textbook: Beginner's Guide to Writing Powerful Press Releases: Secrets the Pros Use to Command Media Attention (value $49)
Email course that walks you through the Beginner's Guide to Writing Powerful Press Releases: Secrets the Pros Use to Command Media Attention textbook (value $99)
eBook: Big Press Release Sample Book - Press Releases for Every Occasion and Industry (contains 35 industry-specific press releases, and 40 occasion-specific press releases) (value $49)
Expanded Press Release Checklist: 24 PR Dos & Don'ts (value $29)
90 day access to the magical email address: email any press release writing question, including your headline or draft, to this special email address and you will receive a personal reply from eReleases founder Mickie Kennedy within one business day (value $1197)
Enrollment in Starter Club at 25% discount - just $89 a month for life ($360 savings a year)
First month in Starter Club waived ($119 savings)
a single national distribution of your finished press release up to ~~500~~ 600 words (value $499)
up to ~~two~~ three industry/target categories (value $100)
PR Newswire distribution, including WireWatch proof of distribution

Never have to pay for press release writing again

You don't have to rely on experts for writing (including us). Learn how to write your own press release. Don't worry. We will be there every step of the way through three strategic phone calls with Heather Fuller and constant email access. Everything you need to get started and succeed is included in this program.

*We recommend you use your three 20-minute sessions to:

1) brainstorm ideas for your press release
2) review your first draft
3) polish your final draft

However, these three calls are yours to use any way you want. You will be given instruction on how to schedule your calls after you've paid. I recommend that you email your press release the business day before your call to maximize each of these sessions. You will have up to six months from the day of purchase to write your press release and distribute it under this package.

Happy writing!

signature

Mickie Kennedy
Founder & President
eReleases Press Release Distribution
Direct: 410-931-2966
Toll-Free: 800-710-5535

Follow me: http://twitter.com/ereleases

LinkedIn: http://www.linkedin.com/in/publicity
Blog: http://www.ereleases.com/prfuel/

PS: Don't sweat the small stuff. Our team at eReleases will provide you with our PR White Glove™ service: two levels of editorial review when you submit your finished press release for distribution. Not sure about AP style? Forget about it. We'll take care of all the details, letting you focus on the bigger picture.

To get started, please enter your name and email address:

Guarantee