Tag Archives: subject lines

  1. How to Improve Your Email Deliverability Rates in 9 Easy Steps

    February 01 2013

    Whether you’re emailing reporters, bloggers, prospects, customers, or some other group, the most important first step is to make sure your messages actually get delivered. Marketers and PR people often struggle heavily with email deliverability rates. It’s a constant battle to keep emails from bouncing back or getting flagged as SPAM, but the very fate of your campaigns relies on your ability to get your emails in the inboxes of your target recipients….

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  2. The 3 Goals of Every Email You Send to a Reporter

    January 09 2013

    Every time you write and send an email to a reporter, there’s a purpose behind it. Every email has certain things that you want it to achieve. And how effectively you’re able to achieve those things determines how successful your PR efforts will be….

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  3. 7 Reasons People Unsubscribe from Your Email List

    August 20 2012

    Are you hemorrhaging email list subscribers? If so, maybe you’re making one of these mistakes:…

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  4. 20 Signs You Are a Spammer

    November 16 2010

    1. You think the CAN-SPAM Act doesn’t apply to you. Not sure if you’re in compliance? Read the CAN-SPAM Act here….

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