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Tag Archives: email list

  1. How to Improve Your Email Deliverability Rates in 9 Easy Steps

    February 01 2013

    Whether you’re emailing reporters, bloggers, prospects, customers, or some other group, the most important first step is to make sure your messages actually get delivered. Marketers and PR people often struggle heavily with email deliverability rates. It’s a constant battle to keep emails from bouncing back or getting flagged as SPAM, but the very fate of your campaigns relies on your ability to get your emails in the inboxes of your target recipients….

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  2. Fighting the Email Marketing Blues

    May 25 2012

    Nothing’s harder than getting motivated when you’ve got the blues. And I don’t just mean run of the mill, average day to day type of blues – I’m talking about the email marketing blues! When an email marketing campaign is the center of your attack and it’s just not working, them’s the pits….

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  3. 7 Reasons Subscribers Don’t Open Your Emails

    February 22 2011

    If your business relies on email marketing, you’re probably pretty obsessed with open rates. Because if people aren’t opening your emails, they aren’t taking advantage of your offers, sharing your content, or doing anything else you need them to do….

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  4. 20 Signs You Are a Spammer

    November 16 2010

    1. You think the CAN-SPAM Act doesn’t apply to you. Not sure if you’re in compliance? Read the CAN-SPAM Act here….

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  5. 7 Simple Tips for Responding to HARO Queries

    November 09 2010

    We previously covered the Top 10 Tips for PR Success Using HARO. By now, I’m going to assume that most of you have heard of and signed up for HARO. Just in case there are a few of you who don’t know what it is, HARO is an email list you sign up for to receive queries each day from reporters who need sources for their stories. This is a great way to share your expertise and get some publicity for your company or for the clients you represent….

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  6. 5 Website Tweaks that Will Make Your Company More Media Friendly

    September 03 2010

    Have you ever followed an interesting link only to click away screaming at a poorly designed website? Journalists do that, too. Don’t give up your chance for some media coverage just because your website is hard to navigate. Follow these five tips:…

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  7. How to Build Your List for Email Marketing

    January 07 2010

    Before we talk about building a list for your email marketing campaign, consider these statistics:…

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