Here’s something you’re probably just realizing: customers are more skeptical than ever. With so many people doing business on the internet these days, people are getting burned by scams left and right. And quite frankly, there’s so little online regulation of businesses that there’s no sure-fire way for customers to protect themselves from falling victim….
You often run into the problem of your studies and white papers coming across to the average reader as…well, sleep-inducing. Reading about facts and figures and what have you can easily turn off the most intrepid of Internet browsers….
Tired of newspapers rejecting your press release? Feel like you’re writing all the time with no reward? Then it’s time for a change of tactic. Instead of always trying to do the same thing and getting the same result, why not transform your press release into something else entirely….
When a potential client visits your website looking to hire you, what do they see? Chances are, they see an explanation of your services and a list of your satisfied clients. But what do those elements have in common? They were written by YOU. A potential client is likely to read your copy and think, “That’s all well and good, but PROVE IT!” One way you can show your potential customers what you can actually do is a case study….