Tag Archives: case study

  1. Building the Perfect Media Kit

    October 09 2013

    What’s the most important aspect of a media kit? Is it eye-catching images? Fact-filled data sheets? Spot-on statistics? While all these things are important, the most vital thing you should put into your media kit is your personality. …

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  2. Building Trust with Your Customers by Using Case Studies

    April 20 2012

    Here’s something you’re probably just realizing: customers are more skeptical than ever. With so many people doing business on the internet these days, people are getting burned by scams left and right. And quite frankly, there’s so little online regulation of businesses that there’s no sure-fire way for customers to protect themselves from falling victim….

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  3. What Can Publishing a Case Study do for Your PR Company?

    October 21 2011

    You often run into the problem of your studies and white papers coming across to the average reader as…well, sleep-inducing. Reading about facts and figures and what have you can easily turn off the most intrepid of Internet browsers….

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  4. 5 Reasons to Write Press Releases – Other Than to Get Press

    March 24 2011

    Tired of newspapers rejecting your press release? Feel like you’re writing all the time with no reward? Then it’s time for a change of tactic. Instead of always trying to do the same thing and getting the same result, why not transform your press release into something else entirely….

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  5. Why Your Business Needs Case Studies

    September 24 2010

    When a potential client visits your website looking to hire you, what do they see? Chances are, they see an explanation of your services and a list of your satisfied clients. But what do those elements have in common? They were written by YOU. A potential client is likely to read your copy and think, “That’s all well and good, but PROVE IT!” One way you can show your potential customers what you can actually do is a case study….

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