Want to see a list of just some of the media sources your press release will reach when you choose eReleases as your press release distribution partner?
Simply choose a category from the left side of any of the four sections below, and we’ll show you some of the media you will reach on the right side.
We’ll handle the rest, getting your press release into the hands of the people most likely to take interest in and publish your story!
Newsroom Direct (the real power of our media list distribution): Our Custom National PR Newswire Distribution reaches nearly every newsroom nationwide. Cision PR Newswire is the oldest and largest press release newswire distribution network in the world, ensuring its media lists are both respected and thorough. All of our press release services also include Associated Press (AP) News Network distribution, reaching the largest newspapers including the New York Times, Wall Street Journal, Los Angeles Times, Chicago Tribune, Philadelphia Inquirer, Dallas Morning News, etc.
Online: All press releases are sent to more than 4,700 web sites, databases and online news media outlets. Note that the following media are a representative sample and do not include eReleases subscribing journalists. Our partner media database exceeds 1.7 million contacts, including 700,000+ bloggers & social media influencers who can amplify the reach of your news story.
Our press releases show up on Google News and Yahoo! News as well as Google and Bing’s natural search engine results.
In addition, eReleases distributed press releases receive permanent storage in PR Newswire’s private PR Newswire for Journalists. This searchable newsroom is a valuable research tool to more than 90,000 registered journalists, writers, and reporters, so your press release can be referenced and accessed by reporters for years to come.
In addition to our Custom National PR Newswire Distribution, your press release may be sent to your choice of industry-specific media lists. The following media list is a representative sample of mostly trade publications and magazines, and is not a comprehensive list of included news outlets.
Supplement your wire distribution with delivery to social media influencers, industry bloggers and specialized journalists by popular industry and/or through Cision’s specialty-curated media lists. These news media outlets and digital content creators can significantly amplify your message to targeted audiences. Cision Influencer Lists must be used in conjunction with a newswire distribution.
Even if some local news outlets are listed on our Custom National Newswire Distribution media list, note that the local news desks at these outlets will not automatically receive your press release. If your news is relevant to local journalists, choosing Local Distribution is the only way to ensure you are reaching these news media outlets and local news reporters.
Want to develop your own media list of press and news media contacts to submit your press releases to? Take our word on this, that’s an incredibly difficult, time-consuming, and expensive task.
Instead of trying to build and maintain your own list of contacts, why not let eReleases do that for you? We’ll send your press releases to our comprehensive list of over 1.7 million contacts, journalists, bloggers and influencers, organized geographically, by industry, and including both online and local media outlets.
Plus, every press release distribution also reaches national and local media contacts, including 550 news content systems, 3,000 newsrooms, and more than 4,500 major news websites that can significantly increase your story’s impact.
See who your press release will reach by searching any of the categories above.
A media list — also called a press list, press contact list, or journalist directory — is the backbone of any press release campaign. At its most basic, it’s a database of the journalists, reporters, editors, producers, bloggers, and influencers most likely to cover your story.
But a basic media list isn’t enough. The difference between a press release that gets picked up and one that disappears into the spam box is whether your media contacts are the right people, reached at the right address, at the right outlet for your news.
eReleases maintains one of the most comprehensive media contact databases available to small and mid-sized businesses — over 1.7 million contacts spanning every major outlet category, industry beat, and geographic region in the United States. That includes national wire journalists, local news desks, trade publication editors, digital media reporters, and more than 700,000 bloggers and social media influencers who shape how news spreads online.
A well-built press contact list goes far beyond a spreadsheet of email addresses. Each contact in a professional journalist database should include the journalist’s name, title, outlet, beat (the topics they actually cover), preferred contact method, and, critically, whether that information is still accurate.
Media professionals change jobs, change beats, and change email addresses constantly. An outdated media list doesn’t just waste your time; it can actively harm your reputation with journalists who receive press releases meant for someone else.
The eReleases media contacts database is verified and updated on an ongoing basis to ensure deliverability. That means when your press release goes out, it reaches real inboxes belonging to journalists who actually cover your industry — not dead addresses or former employees.
These terms are often used interchangeably, but they describe meaningfully different things:
A media list is typically curated for a specific campaign — a targeted set of contacts selected because they’re likely to care about a particular announcement. A media directory is a broader, browseable index of outlets and journalists organized by category, geography, or beat. A media contacts database is the full underlying resource — the complete, structured repository from which targeted lists are built.
Building a media list from scratch is deceptively difficult. We know, because this is what we do every day of the year:
That’s why PR professionals, marketing teams, and communications agencies rely on established media databases rather than maintaining their own. The contacts are already there, already verified, and already organized by the criteria that matter: what they cover, where they publish, and who their audience is.
Our press contact list reaches outlets across every category your story might belong to — from the Associated Press and major national newspapers to regional TV stations, trade publications, industry blogs, and local news desks in every state. Every distribution also includes the disclosure media designated by NYSE, Amex, and Nasdaq, including major financial outlets such as Reuters, Bloomberg, the Wall Street Journal, and Investor’s Business Daily.
Browse the complete media lists below to see a representative sample of the outlets your press release will reach, organized by national newswire coverage, industry-specific journalist lists, influencer and blogger networks, and local media distribution by state and city.
Table of Contents
Having a well-curated media list is an essential element of any successful press release campaign. eReleases maintains one of the most comprehensive news media outlets databases available, including journalists, reporters, editors, bloggers, and influencers. Our constantly-updated media lists ensure your press release reaches the right audience. Media professionals trust our distributions because we only send quality, newsworthy content that appeals to their specific audience interests. They look forward to seeing our press releases arrive in their inboxes because they know we’ll only send them quality, newsworthy press releases that will appeal to their audience.
| Media List Type | Coverage | Best For | Included Outlets |
| National Newswire | Nationwide | Broad announcements, company news | AP, major newspapers, 4700+ websites |
| Industry-Specific | Trade publications | Industry announcements, B2B news | Trade magazines, industry blogs, specialized outlets |
| Influencer Lists | Social media, blogs | Consumer products, trending topics | 700,000+ bloggers & social media influencers |
| Local Markets | Regional/city-specific | Local events, regional business news | Local newspapers, TV & radio stations, city blogs |
A media list (sometimes called a press list, press contact list, or journalist directory) is a curated database of journalists, reporters, editors, producers, bloggers, and influencers who cover topics relevant to your news. A good media list includes each contact’s name, title, outlet, beat, and verified email address, along with enough context to know whether they’re actually the right person for your story. The goal isn’t volume; it’s precision. A list of 50 highly relevant contacts will outperform a list of 5,000 generic ones every time.
A complete media contact list typically includes the journalist’s full name, current title, the outlet they write for, the specific topics or beats they cover, their preferred contact method, and a verified email address. You may also consider adding outlet type (print, digital, broadcast, trade), circulation or audience size, and geographic focus, so you can filter by industry, region, or both. The most important element, and the hardest to maintain, is accuracy: journalists change jobs and beats frequently, which is why up-to-date verification matters as much as coverage.
These terms are often used interchangeably, but they describe slightly different things. A media list or press list is typically a targeted, campaign-specific set of contacts selected because they’re likely to cover a particular story. A media directory is a broader, browseable index of outlets and journalists organized by category, beat, or geography — the kind of resource you consult when building a list from scratch. A media contacts database is the full underlying repository from which both lists and directories are drawn. eReleases maintains all three in one place: a 1.7-million-contact database, a browseable directory organized by industry and region, and a targeting system that matches your press release to the right contacts automatically.
A PR contacts database is a structured, searchable repository of media professionals, journalists, editors, producers, bloggers, and influencers, organized to make it easy to identify and reach the right people for a given story. Unlike a static media list, a contacts database is a living resource that needs continuous updating as journalists move between outlets, change beats, or leave the industry. eReleases’ media contacts database includes over 1.7 million contacts, verified on an ongoing basis, spanning every major outlet category from national wire services and daily newspapers to trade publications, local news desks, and digital influencers.
The eReleases media database includes over 1.7 million contacts, comprising journalists, reporters, editors, producers, and over 700,000 bloggers and social media influencers. That spans all 50 states, every major industry vertical, national and local outlets, print and digital publications, broadcast networks, and trade press. Every press release distribution also reaches more than 4,700 websites and online news outlets, plus permanent placement in Cision PR Newswire’s private newsroom — a searchable archive used by more than 90,000 registered journalists.
You have two options: build one yourself or use an established distribution service. Building your own press contact list takes a ton of repetitive work, because it requires identifying relevant journalists, verifying their current contact information, and maintaining that list as contacts change. This process can take weeks and become a permanent time commitment. Using eReleases means every press release is matched and distributed to a hand-selected, pre-verified media contact list drawn from our 1.7-million-contact database, targeted by industry, geography, or both. You choose the distribution type (national, local, industry-specific, or influencer), and we handle the matching and delivery.
Several resources offer free or low-cost starting points for a media list, including HARO (Help a Reporter Out), Muck Rack’s free journalist search, and LinkedIn for finding individual reporters by beat. For small, targeted outreach campaigns, these can work, but free lists are rarely verified, quickly outdated, and limited in scope. If you need broad coverage across national outlets, local media, and trade publications simultaneously, a full press release distribution service is more practical than assembling and maintaining a free media contact list yourself. eReleases’ distribution plans start with a flat fee that includes access to our full database, with no subscription or per-contact charges.
National press release distribution sends your news through a wire service to newsrooms, journalists, and online outlets across the entire country — including major newspapers, broadcast networks, digital news sites, and financial disclosure outlets. Local press release distribution targets the specific news desks, reporters, and outlets that cover a particular city, metro area, or state. Many local newsrooms have separate local news desks that do not automatically receive national wire stories, so local distribution is the only reliable way to ensure your news reaches regional journalists. eReleases offers both, and they can be combined in a single distribution.
A press release distributed through eReleases reaches outlets across every major media category. On the national level, that includes wire services such as the Associated Press and Reuters, major newspapers such as The New York Times and The Wall Street Journal, broadcast networks including ABC News, CBS News, NBC News, and CNN, and digital outlets such as Axios, Politico, and The Hill. Industry-specific distributions reach relevant trade publications, niche blogs, and specialized journalists in your sector. Local distributions reach city newspapers, regional TV affiliates, and local news websites in your target markets. All distributions also appear on Google News, Yahoo News, and more than 4,700 news websites and databases.
Journalists change jobs more frequently than almost any other profession, moving between outlets, shifting beats, going freelance, or leaving the industry entirely. A media contact list that was accurate six months ago will likely have a significant number of bad addresses and incorrect assignments today. Sending press releases to stale contacts wastes your distribution, damages your sender reputation with outlets, and can irritate journalists who receive pitches meant for someone who left two years ago. eReleases continuously verifies and updates its media contacts database, so when your press release goes out, it’s delivered to real inboxes of journalists who still cover your space.
The definition of “media” has expanded well beyond traditional journalists and publications. Today, a single post from a relevant blogger, podcaster, or social media creator can reach a more targeted and engaged audience than a placement in a general-interest publication. Influencers play a particularly important role in consumer product categories, lifestyle, technology, and health; sectors where audiences increasingly get their news and recommendations from independent creators rather than traditional outlets. eReleases’ media database includes over 700,000 bloggers and social media influencers, organized by industry, so your press release can reach the full media landscape, not just the traditional press.
More difficult than most people expect. Identifying the right journalists for your industry requires research across dozens of publications. Verifying each person’s current contact information takes additional time. And keeping that press contact list current as journalists change jobs, beats, and outlets is an ongoing process that never really ends; in a large database, some percentage of contacts becomes outdated every single month. For organizations that regularly send press releases, maintaining an accurate in-house media list is effectively a part-time job. Most PR professionals find it more efficient to use an established media contacts database and spend their time on the story itself.