If your business is like others, you're constantly looking for ways to cut costs so you can survive a recession or downturn in your market. And you're probably looking at your marketing and PR budget, thinking it could use some serious trimming.
The one thing most failed businesses have in common is that they slashed PR and marketing expenses in an effort to save money. You can't expect to generate business if you aren't actively bringing new customers in the door.
There are several low- to no-cost publicity-generating tactics your small business can use to build brand awareness, create buzz, and drive customers to your business.
In this report, you'll discover the 7 most effective, cheap PR tactics your business can put to use immediately. If you follow these tips just as they're laid out, you can spend less and get more results from your PR campaign than ever before. Maybe then, you won't just survive the recession, you'll thrive in it.