Crypto Press Release Examples, Templates and Distribution

Why Write a Press Release to Announce Your Crypto News

Whether you’re a startup launching a new token, a blockchain developer rolling out a fresh feature, a company announcing a strategic partnership, or one of the many organizations associated with the crypto movement, issuing press releases for each newsworthy event in your process should be an essential element in your marketing and implementation plan.

Issuing press releases for each newsworthy event in your process gives you multiple advantages:

  • Enhanced Market Presence: Boosts visibility and promotes ICOs, token launches, blockchain updates, and more.
  • Establishing Trust: Enhances credibility within the crypto community, critical for decentralized projects.
  • Attracting Crypto Investors: Communicates key developments and roadmap achievements to potential token holders and venture partners.
  • SEO for Crypto Terms: Improves search rankings for crypto-related keywords, driving targeted web traffic.
  • Media and Influencer Attention: Captures the interest of crypto bloggers, YouTubers, and journalists for wider dissemination.
  • Community Updates: Engages and retains interest in token holders and blockchain users through regular, transparent communications.
  • Crisis Communication: Manages perception and mitigates misinformation in the fast-moving crypto space.

Table of Contents

The Guide to Writing and Distributing a Crypto Press Release
Crypto Press Release Templates
50 Reasons to Write a Crypto Press Release
Crypto Press Release Examples
Tips for a Successful Crypto Press Release
Crypto Press Release Distribution
Press Release Examples Across Several Industries

Pulling Hair

The Guide to Writing and Distributing a Crypto Press Release

Writing a crypto press release is different from any other writing you do. Press releases need to be formatted and written in a specific way to get the attention from journalists. Here’s a beginner’s guide to help you craft a compelling and professional press release:

1. Define Your Objective

  • Clearly understand why you are issuing the press release. Is it to announce a new token, a partnership, a product update, or something else? Your objective will guide the content of your release.

2. Craft a Catchy Headline

  • Your headline should grab attention and make people want to read more. It should be concise and directly relate to the core news you are announcing.

3. Write a Strong Opening Paragraph

  • The first paragraph is crucial. It should answer the who, what, when, where, and why of your news. This helps the reader understand the importance of your announcement right away.

4. Provide Details in the Body

  • Use the body of the press release to go into more detail about your announcement. Discuss the features of the product, the significance of a partnership, or the impact of a new development. Use clear, straightforward language that anyone can understand.

5. Include Quotes

  • Adding a quote from a key person in your company, like the CEO or a project lead, can add a personal touch and boost credibility. Ensure the quote is relevant and adds value to the story.

6. Boilerplate Information

  • At the end of the press release, include a short “About” section that describes your company. This should provide background information on your project or company, offering context to your announcement.

7. Contact Information

  • Always provide a way for readers to contact you for more information. Include an email address, phone number, or both.

8. Optimize for SEO

  • Use keywords related to your project and the crypto community to help your press release show up in search results. Don’t overdo it; keep it natural and relevant.

9. Review and Edit

  • Proofread your press release carefully to avoid typos and grammatical errors. A clean, error-free release reflects professionalism and credibility.

10. Distribute Wisely

  • Choose the right channels for distribution to reach your target audience effectively. Consider crypto news websites, press release distribution services like eReleases.com, and social media platforms relevant to the crypto community.

By following these steps, you can create a crypto press release that not only informs but also engages your audience, helping to build interest and trust in your project.

Crypto Press Release Templates

We realize that it’s always easier to write a press release if you can do so from a template. So, here are several templates you can adapt to meet your needs.

Template 1: New Token Launch

New Token Revolutionizing [Industry]: [Token Name] Launches Today

Bringing innovation and utility to the [specific industry or market], [Company Name] announces the release of its groundbreaking token.

[City, Date] — [Company Name], a key player in blockchain innovation, is excited to unveil [Token Name], a new token designed to [briefly describe the purpose and utility of the token, e.g., streamline payments within the gaming industry]. This launch promises to enhance [specific functionality or problem it addresses].

“[Token Name] is not just a token; it’s a pivotal part of our strategy to [mention the strategic importance],” said [CEO’s Name], CEO of [Company Name]. “[Additional quote that adds depth about the vision or potential impact].”

Starting June 2024., [Token Name] will be available on [platforms, e.g., major cryptocurrency exchanges such as Binance and Coinbase]. For more information on token specifications and how to purchase, visit our website at [website/link].

About [Company Name]
[Two to three sentences about the company’s background, mission, and significant achievements.]

For further information, please contact:
John Doe, Head of Communications
Email: [email protected]
Phone: 123-456-7890

Template 2: Strategic Partnership Announcement

[Company Name] Forms Strategic Alliance with [Partner Company Name] to Enhance Blockchain Solutions

The partnership aims to leverage [Partner Company Name]’s expertise in [their field] to expand innovative blockchain functionalities.

[City, Date] — In a significant development, [Company Name] today announced a new strategic partnership with [Partner Company Name], a leader in [describe partner’s industry]. This collaboration is set to [describe the goal of the partnership, e.g., streamline supply chain processes through blockchain technology].

“Our alliance with [Partner Company Name] opens up new avenues for us to explore and enhance our blockchain solutions,” stated [Name], [Title] at [Company Name]. “[Quote elaborating on the expected outcomes and benefits].”

Further details about the partnership will be disclosed at the [mention any upcoming event or webinar], which will be held on June 2024.. Attendees can register at [event link].

About [Company Name]
[Two to three sentences providing an overview of the company, its core business, and any notable achievements.]

For further information, please contact:
Jane Smith, Director of Public Relations
Email: [email protected]
Phone: 987-555-3210

Template 3: Product Launch

Launching [Product Name]: A New Dimension in Crypto Security

[Company Name] unveils its latest product, offering unprecedented security features to cryptocurrency enthusiasts and professionals.

[City, Date] — [Company Name], a renowned name in cryptocurrency security, today announced the launch of [Product Name], a cutting-edge solution designed to [briefly describe the product and its benefits, e.g., protect digital assets from emerging cyber threats].

“[Product Name] represents our commitment to providing the most secure and robust protection in the market,” commented [Name], [Title] at [Company Name]. “[Insightful quote about the product’s unique features or market need].”

[Product Name] is now available for purchase directly through [Company Name]’s website or selected partners. For detailed information on features and pricing, please visit [website/link].

About [Company Name]
[Company details highlighting its history, mission, and areas of expertise.]

For further information, please contact:
Sam Lee, Marketing Manager
Email: [email protected]
Phone: 456-555-0123

Template 4: Major Update Announcement

[Product/Service Name] Gets a Major Upgrade: Introducing [Update Name]

[Company Name] rolls out a significant update to [Product/Service Name], enhancing functionality and user experience.

[City, Date] — [Company Name], a trailblazer in the blockchain space, today revealed a major update to [Product/Service Name], which includes [list key features or improvements, e.g., faster transaction speeds, enhanced encryption].

“With [Update Name], we are setting a new standard for what our users can expect,” said [Name], [Title]. “[Quote about the importance of the update in relation to user feedback or industry trends].”

The update is available as of [release date], and existing users can access it through [instructions on how to update or where to find more info].

About [Company Name]
[A brief overview of the company focusing on its dedication to improvement and customer satisfaction.]

For further information, please contact:
Alice Johnson, Product Manager
Email: [email protected]

Template 5: Environmental Improvement Announcement

[Company Name] Commits to Sustainability: Introducing Green Blockchain Initiatives

In a major step toward environmental responsibility, [Company Name] announces new eco-friendly practices to reduce the blockchain’s carbon footprint.

[City, Date] — [Company Name], a pioneer in sustainable blockchain technology, today announced its new “Green Blockchain Initiatives,” aimed at significantly reducing the environmental impact of its operations. The initiative includes [list key actions, e.g., transitioning to renewable energy sources, implementing energy-efficient consensus mechanisms].

“As part of our commitment to sustainability, these initiatives are designed to ensure our technologies are not only innovative but also environmentally conscious,” explained [Name], [Title] of [Company Name]. “[Quote highlighting the significance of environmental responsibility in tech development].”

The initiatives include [detailed steps or measures, e.g., investing in carbon offset programs, upgrading systems for better energy efficiency]. [Company Name] is committed to transparency in its sustainability journey and will report annually on the progress made.

About [Company Name]
[Two to three sentences on the company’s mission, particularly focusing on its commitment to sustainability and technological innovation.]

For further information, please contact:
Rachel Green, Environmental Strategy Coordinator
Email: [email protected]
Phone: 234-555-8901

Reach 1.7 Million Journalists

50 Reasons to Write a Crypto Press Release

Let me guess, you’re absolutely sold on the power of press releases to promote your crypto venture. That’s not the problem. What you’re struggling with is ideas – what could you write multiple press releases about to get and keep your company in the eyes of the public?

We hear you – here are 50 reasons to write a crypto press release ideas we came up with just for you!

  1. New Token Launch: Announce the launch of a new token to attract early adopters and investors.
  2. Strategic Partnership: Highlight collaborations with other companies to enhance project credibility.
  3. Product Launch: Introduce a new product, explaining its features and benefits to the market.
  4. Technological Breakthrough: Publicize a significant technological development to showcase innovation.
  5. Company Milestone: Celebrate key milestones that mark the company’s progress and growth.
  6. Financial Results: Share quarterly or annual financial results to maintain transparency with investors.
  7. ICO Results: Report the outcomes of an Initial Coin Offering, detailing funds raised and next steps.
  8. Event Participation: Announce participation in industry events to boost networking opportunities.
  9. Major Update Release: Inform users about significant updates to existing products or platforms.
  10. Investment Received: Publicize new funding to demonstrate financial stability and growth potential.
  11. Market Expansion: Announce expansion into new markets or regions to inform stakeholders and attract local users.
  12. New Executive Hire: Introduce new team leaders to underline the strengthening of the company’s leadership.
  13. Award Recognition: Share awards or recognitions received to enhance your company’s reputation.
  14. Regulatory Compliance: Update on regulatory milestones to reassure users and investors of legal compliance.
  15. Security Enhancements: Detail improvements in security measures to build trust among users.
  16. Corporate Social Responsibility: Highlight involvement in social causes to showcase commitment to community values.
  17. Marketing Campaign Launch: Kick-off new marketing initiatives to draw attention and user engagement.
  18. Crisis Management: Address potential or ongoing crises to control the narrative and mitigate impacts.
  19. Research Findings: Publish significant research findings to establish thought leadership.
  20. User Engagement Initiatives: Introduce programs aimed at increasing user interaction and loyalty.
  21. Governance Changes: Communicate changes in governance to ensure transparency with stakeholders.
  22. Success Stories: Share customer or client success stories to illustrate real-world value.
  23. Promotional Offers: Announce special promotions to drive sales and increase user base.
  24. Non-Crypto Partnerships: Outline collaborations with non-crypto businesses to show versatility and expansion.
  25. Market Rumors Response: Address and clarify market rumors to maintain a clear and trustworthy image.
  26. Company Anniversary: Celebrate the anniversary of the company to reflect on past achievements and future goals.
  27. Charity Initiatives: Inform about charity events or contributions to demonstrate corporate citizenship.
  28. New Office Opening: Announce the opening of new offices to support growth and regional presence.
  29. Community Events: Publicize participation or hosting of community events to foster community relations.
  30. Legal Victory: Communicate victories or positive outcomes in legal battles to reassure stakeholders.
  31. Data Breach: Proactively address any data breaches, outlining steps taken to resolve and prevent future incidents.
  32. Blockchain Education: Promote blockchain education initiatives to aid in broader adoption.
  33. Customer Feedback Initiatives: Launch efforts to gather customer feedback to improve services.
  34. Public Appearances: Highlight public appearances by company leaders to boost personal and company branding.
  35. Token Burn Events: Announce token burn events to potentially increase token value.
  36. New Service Features: Detail new features in existing services to enhance user experience.
  37. Intellectual Property Updates: Update on patents or trademarks to protect and valorize innovations.
  38. Cryptocurrency Trends: Comment on significant industry trends to position the company as a market leader.
  39. Staking Programs: Introduce or update staking programs to engage and reward the community.
  40. Technical Partnerships: Highlight technical collaborations to enhance project development.
  41. Beta Releases: Announce beta releases to invite user testing and feedback.
  42. Job Openings: Publicize job openings to attract talent and support growth.
  43. Conference Keynotes: Promote keynotes or significant speeches at conferences to highlight thought leadership.
  44. Training Programs: Launch training programs to educate users and employees on blockchain technology.
  45. Advisory Board Updates: Introduce new advisory board members to leverage their expertise and enhance trust.
  46. New Regulations Impact: Discuss the impact of new regulations on the company to keep stakeholders informed.
  47. Technology Partnerships: Announce collaborations with tech companies to boost project infrastructure.
  48. Industry Surveys: Share results from industry surveys to provide insights and guide market strategies.
  49. Expansion of Services: Detail the expansion of service lines to cater to broader needs.
  50. Public Challenges or Competitions: Organize public challenges or competitions to engage the community creatively.

These reasons not only help in keeping the community and investors informed but also play a crucial role in shaping the company’s public image and future strategies.

Crypto Press Release Examples

Need examples of actual crypto press releases to model? You’ve come to the right place. These are actual press releases recently released to the media.

Example #1: New Crypto IRA

BitIRA Launches Self-Service Bitcoin IRA Platform

BURBANK, Calif., April 24, 2024 /PRNewswire/ — BitIRA, the pioneers who offered the first fully-insured cold storage digital IRA, have added a self-service signup option. “The world’s most secure digital currency IRA” now offers an on-demand onboarding service for those who are comfortable managing the entire digital IRA process themselves.

Jeremy Warner, Head of Sales, has been with BitIRA since its 2017 founding. “Today’s BitIRA customer is quite sophisticated,” he said. “They already understand what a blockchain is. They’re familiar with the benefits of cryptocurrency. They know the difference between proof-of-stake and proof-of-work.” He chuckled. “In fact, they’re ready to get started – and we don’t want to slow them down!”

New customers now have the option of bypassing consultation with a Digital Currency Specialist and opening digital IRAs themselves.

“You can deposit funds directly, or start a rollover from an existing retirement account. Start to finish, it takes about ten minutes,” Warner said.

Warner wanted to make it very clear he had no intention to create two classes of customers. Regardless of their signup method, every customer receives BitIRA’s world-class service:

  • End-to-end insurance of digital assets from theft, fraud, mistakes and even hacking are fully covered before, during and after transactions – even in storage
  • Security from Ledger Enterprise, leaders in digital asset security
  • Trade 18 cryptocurrencies with fast settlement (T+1)
  • Exchange partner Galaxy Digital (SEC, FINRA and CFTC registered) is the most advanced digital asset trading and liquidity company on the planet
  • On-demand account management so you can check your account value and transact just about anytime with the My BitIRA platform
  • Expert support from an SIPC and FINRA-registered custodian specializing in self-directed IRAs
  • Tax-free transactions and tax-deferred growth
  • An expert team of Digital Currency Specialists ready to guide and provide assistance when needed

“For those who want to consult with a Digital Currency Specialist, we’re standing by,” Warner said. “For anyone who already knows the ins and outs of cryptocurrency, and they’re ready to get started – well, now they can.”

About BitIRA:

Based in Burbank, California, BitIRA is a leading specialist in the setup and management of cryptocurrency holdings in self-directed IRAs. In addition to facilitating setup and management of digital IRAs, BitIRA advocates for public awareness of “alternative” investment options.

For more information about BitIRA or to sign up for a digital currency IRA, visit https://www.bitira.com

Example #2: New Token Announcement (Includes Safe Harbor Language)

Epazz, Inc.: CryObo, Inc. solar Bitcoin operations will issue tokens

Token holders will get a share in the income that Bitcoin mining operations generate

CHICAGO, April 23, 2024 /PRNewswire/ — Epazz Inc. (OTC Pink: EPAZ), a mission-critical provider of blockchain cryptocurrency mobile apps, drone technology and cloud-based business software solutions, announced today that its subsidiary CryObo, Inc. will issue tokens for its solar Bitcoin operations. Token holders will get a share of the Bitcoin mining operations income. CryObo, Inc. will be forming a new company in Dubai to issue the tokens. Dubai is a friendly country for cryptocurrency ventures.

Once formed, CryObo will begin to secure the land and hire personnel. Tokens will be available for residents in Europe, Asia and the Middle East.

Shaun Passley, Ph.D., Epazz Inc. CEO and chairman, said, “We have been working on its project for some time, we are excited that it is moving forward.”

About CryObo Inc.
CryObo Inc. will be enhancing its software to give early access to companies backed by tangible assets an easy way to access the token markets. The company’s platform will change how people transact real estate, digital assets, corps and raw materials by allowing companies to access the future value of their assets. The growth of Bitcoin and other cryptocurrencies is bringing new regulations for large financial service companies, which will require a smart solution to manage their growing portfolios.

About Epazz Inc. (www.epazz.com)
Epazz Inc. is a leading cloud-based software company specializing in providing customized cloud applications to the corporate world, higher education institutions and the public sector. Epazz BoxesOS v3.0 is the complete web-based business software package for small to midsize businesses, Fortune 500 enterprises, government agencies and higher education institutions. BoxesOS provides a combination of many web-based applications that an organization would otherwise need to purchase separately. Epazz’s other products are DeskFlex (room scheduling software) and Provitrac (applicant tracking system).

SAFE HARBOR
The “Safe Harbor” statement under the Private Securities Litigation Reform Act of 1995: Certain statements contained in this press release are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements generally can be identified by the use of forward-looking language, such as “may,” “expect,” “intend,” “estimate,” “anticipate,” “believe” and “continue,” the negative thereof or similar terminology. Such forward-looking statements are subject to risks, uncertainties and other factors that could cause the actual results to differ materially from future results or those implied by such forward-looking statements. Investors are cautioned that any forward-looking statements are not guarantees of future performance, and actual results may differ materially from those contemplated by such forward-looking statements. Epazz Inc. assumes no obligation and has no intention of updating forward-looking statements. It has no obligation to update or correct information prepared by third parties that are not paid for by Epazz Inc. Investors are encouraged to review Epazz Inc.’s public filings on SEC.gov and otcmarkets.com, including its unaudited and audited financial statements and its OTC Markets filings, which contain general business information about the results of its operations and risks associated with the company and its operations.

Contact
For more information, please contact Investor Relations at the following:
[email protected]
312-955-8161
www.epazz.com

Example #3: “Epic Sat” Announcement

Landmark Exchange Auction: CoinEx “Epic Sat” Now in Progress

HONG KONG, April 23, 2024 /PRNewswire/ — The fourth “epic sat,” mined earlier by ViaBTC, the third-largest mining pool in the world, is currently undergoing auction on the cryptocurrency exchange CoinEx. As the first-ever public auction of “epic sat” on an exchange, the auction commenced on April 23 at 00:00 (UTC+8). CoinEx users can place their bids instantly upon accessing the auction page, with a minimum bid of 1 BTC.

The auction will conclude on April 26 at 00:00 (UTC+8), and the highest bidder will have the opportunity to acquire this rare “epic sat” token. To participate in the auction, participants will need to have sufficient funds in the CoinEx spot account. Only BTC bids are accepted in the auction. Upon receiving the bid, the system will deduct the BTC assets. In case of a higher bid, the assets will be immediately refunded, allowing participants to place a second bid. CoinEx will notify all participants of the results via in-site messages and E-mails.

The first satoshi (the smallest unit of a bitcoin) of each halving, which happens after 210,000 blocks, or approximately every four years, is known as the ‘epic sat’. There are only roughly 32 epic sats in all, making each one unique and noteworthy. There are just four spectacular epic sats on the market right now, which makes each of them hold unique historical significance and scarcity within the Bitcoin ecosystem. Sotheby’s once auctioned a ‘rare sat’, which is less rare than an epic sat, and it was sold for a high price of 107,950 USD.

About CoinEx

Established in 2017, CoinEx is a global cryptocurrency exchange committed to making trading easier. The platform provides a range of services, including spot and margin trading, futures, swaps, automated market maker (AMM), and financial management services for over 5 million users across 200+ countries and regions.

With its “quality, speedy and comprehensive” listing strategies, CoinEx has listed over 900+ tokens and 1,400+ trading pairs. This extensive selection empowers users to access the newest cryptos at the forefront of innovation. Since its establishment, CoinEx has steadfastly adhered to a “user-first” service principle. With the sincere intention of nurturing an equitable, respectful, and secure crypto trading environment, CoinEx enables individuals with varying levels of experience to effortlessly access the world of cryptocurrency by offering easy-to-use products.

Example #4: Mode Ecosystem Festival Announcement

https://www.prnewswire.com/news-releases/flash-news-okx-launches-mode-ecosystem-festival-featuring-70-000-mode-airdrop-prize-pool-302123150.html

Example #5: Retail Crypto Investing Fundraise Announcement

https://www.prnewswire.com/news-releases/retail-investing-startup-midas-raises-45-million-to-roll-out-crypto-mutual-fund-and-savings-account-products-302122807.html

Example #6: Wallet Integration Announcement

https://www.prnewswire.com/news-releases/flash-news-okx-wallet-integrates-with-pac-finance-for-enhanced-defi-access-302122650.html

Example #7: New Token Gateway Announcement

https://www.prnewswire.com/news-releases/binance-unveils-megadrop-a-first-of-its-kind-gateway-to-web3-projects-with-attractive-benefits-302120956.html

Example #8: Cryptocurrency Exchange Announces Exceptional Growth

https://www.prnewswire.com/news-releases/kucoin-reports-exceptional-growth-in-q1-2024–spot-trading-volume-jumps-121-85-mena-leads-with-263-91-surge-302120797.html

Example #9: New Broker Connectivity/Integration Announcement

https://www.prnewswire.com/news-releases/blockfills-integrates-with-institutional-grade-connectivity-solution-centroid-bridge-providing-brokers-a-centralized-environment-for-price-management–execution-paired-with-blockfills-247-digital-asset-liquidity-access-302114603.html

Example #10: New Bonus for Users Who Stake

https://www.prnewswire.com/news-releases/flash-news-okx-earn-gives-users-who-stake-sui-the-opportunity-to-claim-a-share-of-10-000-sui-tokens-302121801.html

Tips for a Successful Crypto Press Release

Now that we’re past the basics, here are some tips specifically tailored for crafting even more effective crypto press releases:

  1. Target the Right Audience: Understand who your press release is for—whether it’s crypto enthusiasts, potential investors, or regulatory bodies—and tailor your message accordingly.
  2. Use Clear, Jargon-Free Language: While your audience might be familiar with crypto terminology, using clear and simple language ensures broader comprehension and appeal.
  3. Emphasize Innovation and Security: Highlight the unique aspects of your project, especially innovations in security and technology, which are critical concerns in the crypto community.
  4. Include Credible Data and Sources: Support your announcements with data, statistics, and credible sources to enhance trustworthiness and provide depth to your claims.
  5. Create a Compelling Narrative: Tell a story rather than just presenting facts. How does your announcement fit into the larger picture of your company’s goals and the crypto industry?
  6. Leverage Multimedia: Enhance your press release with images, videos, or infographics that can help explain complex information and make the release more engaging.
  7. Use Quotes Strategically: Incorporate quotes from key stakeholders or industry experts to provide authority and a personal touch to your announcement.
  8. Highlight the Problem and Solution: Clearly define the problem your project or update is addressing and how your solution works, linking this to the potential impact on the market.
  9. Stay Compliant and Transparent: Ensure all your claims are compliant with regulations and transparent, particularly when discussing investments or financial benefits.
  10. Optimize for SEO: Use relevant keywords naturally throughout the release to improve its visibility in search engine results, which can drive more organic traffic to your website.
  11. Timing is Key: Time your release to coincide with related events or when it will stand out the most, avoiding times when it might get overshadowed by bigger news.
  12. Follow-Up: After the release, follow up with the media and influencers who showed interest to maximize coverage and engagement.
  13. Measure Impact: Use tools to track the reach and impact of your press release to understand how well it performed and how you can improve future releases.
  14. Be Ready to Engage: Prepare to answer questions and engage with both the press and the public once your release goes live. This can help maintain momentum and interest in your announcement.
  15. Consistency is Crucial: Regular updates and consistent communication help build a narrative over time, making your company a known entity and maintaining interest in your developments.

These tips can help ensure that your crypto press release not only reaches the right audience but also delivers your message effectively, engaging readers and building excitement around your announcement.

Press Release Examples Across Several Industries

And, just because I know you’ll appreciate them, here are another 15+ great press release examples for situations you may encounter.

Reach More Journalists

Additional Press Release Examples

Finally, here are some tips and training to help you write an amazing press release:

Additional Press Release Resources

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