Audi, Chevrolet, and Volkswagen Rate Highest in Automotive Advertising 'Best Practices' With Messages of Efficiency and Innovation

Phoenix Marketing International's "Best Practices" Report: Innovation and Efficiency Coupled with Targeted Supplemental Communication DETROIT, May 10, 2012 — Phoenix Marketing International, a Honomichl Top-50 market research firm, has reported findings that reveal "best practices" in automotive advertising for all of 2011 across multiple vehicle segments and ad media types. The analysis was conducted using […]

Fidelity, USAA, and Vanguard Are Foremost Among Investors' Consideration of Brands That Provide Diversified Insurance and Investment Products & Services

Fully 55% of affluent investors age 35 to 64 are 'in market' for a new investment product and/or plan a change with their account relationship(s) within the next month and these brands, plus six others, top the list of most highly considered firms for expanding an existing relationship or for opening a new account RHINEBECK, […]

ING DIRECT, JP Morgan Chase, TD Bank, and Wells Fargo Benefit From Print and TV Brand Advertising That Conveys 'A Company I Can Trust'

Market response (e.g., seek more information about the brand or conduct a revenue-generating activity) is optimized by brand advertising that achieves success on trust-related performance metrics. RHINEBECK, N.Y., April 18, 2012 — Phoenix Marketing International (Phoenix), one of the fastest-growing research companies in the U.S., announced today findings from recent studies among retail banking customers […]

Two-Thirds of Affluent U.S. Households Typically Donate Less Than $2.5K Annually and One-Third of Households With Income of $150K+ Donate Over $5K

Recent findings provide those responsible for charitable giving with new insights on how to position their fund raising efforts based on the rationale affluent investors use for deciding whether or not a cash donation will be made to a specific charitable organization RHINEBECK, N.Y., April 2, 2012 — Phoenix Marketing International (Phoenix), one of the […]

Recent Automotive Brand Health and Advertising Performance Research Shows Substantial 'Cross-Over' Between Non-Luxury and Luxury Top-of-Mind Presence

DETROIT, March 8, 2012 — Phoenix Marketing International, a Honomichl Top-50 market research firm, recently reported results from its ongoing research in the automotive industry. Phoenix tracks the brand health of leading automotive companies in two categories (luxury and non-luxury) each month and measures advertising performance across five vehicle segments (non-luxury car, non-luxury cuv/suv, truck, […]

Recent Canadian Advertising for Retail Banking Products & Services Is Found More Effective Than Similar Advertising in the U.S.

Innovative brand and advertising research shows that print and TV advertising in Canada for retail banking products & services is more likely to invoke a market response (e.g., seek more information about the brand or conduct a revenue-generating activity) than retail banking advertising in the U.S. RHINEBECK, N.Y., Feb. 27, 2012 — Phoenix Marketing International, […]

Affluent U.S. Pre-Retirees Report Greater Resilience to Market Turmoil

Latest research among affluent individuals purchasing diversified insurance and investment products for their retirement shows that the share "in market" to make a near-term change with their investment advisor(s) or portfolio strategy has dropped from 73% in November 2009 to 43% this past spring RHINEBECK, N.Y., Nov. 1, 2011 — Phoenix Marketing International, one of […]

The Most Successful Retail Banking Ads in 2010 Conveyed a Credible Brand With a Clear and Succinct Main Message That Was Personally Relevant to the Targeted Audience

A recent examination of 323 print and 196 TV ads exposed to retail banking customers last year in the U.S. shows there is no single "correct" pathway leading to success; however, strong executions fell along a continuum from brand recognition to personal reassurance to customer empowerment RHINEBECK, N.Y., April 4, 2011 — New research from […]

Name Recognition, Absent Positive Investor Sentiment Toward the Brand, Means Little When Marketing to Active Traders

E*Trade, Fidelity, and TD Ameritrade plus seven "niche" players comprise the top-ten most widely known and positively perceived brands reported by investors placing 4+ online trades/month RHINEBECK, N.Y., Dec. 7, 2010 — New research from Phoenix Marketing International shows that the ten most widely known brands among a list of 38 financial services companies include: […]

Hawaii Again Tops in Millionaires Per Capita

Phoenix Marketing International research shows top four states in millionaires per capita unchanged in 2010 RHINEBECK, N.Y., Sept. 29, 2010 — The Phoenix Affluent Marketing Service, a Phoenix Marketing International practice, today released their annual ranking of millionaires per capita by state. The Phoenix data shows that Hawaii again has the greatest percentage of millionaires […]

Name Recognition, Absent Positive Investor Sentiment Toward the Brand, Is Ineffective Among Affluent Investors

Among the top ten most widely known brand names, only Charles Schwab and Fidelity achieve high name recognition, positive sentiment among affluent investors, and stellar customer satisfaction/loyalty RHINEBECK, N.Y., Sept. 28, 2010 — New research from Phoenix Marketing International shows that the ten most widely known brands among a list of 34 financial services companies […]

Phoenix Marketing International Research Shows Rebound in Number of Very Wealthy Households in U.S.

Ultra High Net Worth Increase by 16% After Two-Year Declines RHINEBECK, N.Y., Sept. 17, 2010 — The Phoenix Affluent Marketing Service, a Phoenix Marketing International practice, announced today the number of penta-millionaires in the U.S. increased by 16% as of mid-year 2010. Phoenix's annual market sizing analysis and aggregate wealth rankings show that, while the […]

What Financial Services Advertising Makes a Difference With Affluent Investors?

A recent study by Phoenix Marketing International shows that one-in-four affluent investors report financial services advertising as most important for learning about brand offerings and most relevant for helping them to achieve their financial and investing goals RHINEBECK, N.Y., May 24, 2010 — Phoenix Marketing International, one of the fastest growing research companies in the […]

Affluent Investors' Growing Appetite for Exchange Traded Funds (ETFs) Is Fueled by Alignment of Their Investment Goals with ETFs Offered by Full-Service Brokerage Companies Rather than Specialist Firms or by Commission Discounts

Despite recent trade commission "wars" among firms waiving fees for qualified ETFs, the promotion by full-service brokerage companies of strategically invested funds tracking large market indices that can also be traded online connects with a majority of affluent investors who view these as both important and relevant reasons to invest in ETFs RHINEBECK, N.Y., March […]

Affluent Investors Seek Brands That Demonstrate Trustworthiness and Resilience

Latest research from Phoenix Marketing International shows what affluent investors consider to be effective advertising, how they evaluate financial services firms offering retirement products and services, brand penetration among (and market association with) seven investment and insurance offerings, and likelihood to start a new relationship with any of 72 brands covered by Phoenix RHINEBECK, N.Y., […]

Financial Advisors Most Apt to Recommend Firms Viewed as Ethical and Trustworthy During the Economic Crisis

Latest research from Phoenix Marketing International shows what constitutes effective advertising directed toward financial advisors, how advisors evaluate financial services firms offering investment and insurance products, advisors' likelihood to recommend these firms to their clients, and critical information needed by their clients RHINEBECK, N.Y., Feb. 2, 2010 — Phoenix Marketing International, one of the fastest-growing […]

Online Investors Report Optimism for Their Financial Future and Reliance on the Internet for Trading Research, yet Most Are Not Impressed by Online Advertising

Phoenix Marketing International study shows that less than one in five foresee their financial situation next year as worse than today and give as much attention to online advertising as other media RHINEBECK, N.Y., Nov. 9, 2009 — Phoenix Marketing International, one of the fastest-growing research companies in the U.S., announced today findings from its […]

Despite the Heavy Toll Taken by the Economic Downturn, Some Positive Trends in Investment Behavior Are Evident

Phoenix research on economic sentiment shows that the crisis has provided an opportunity for reassessment of investment priorities, not an excuse for making rash decisions RHINEBECK, N.Y., Oct. 5, 2009 — Phoenix Marketing International, one of the fastest-growing research companies in the U.S., announces a quarterly newsletter (URLs below) with findings from nine studies conducted […]

Anticipated Near-Term Change with Online Traders' Account Relationships Will Likely Impact Revenue of Leading Brokerage Firms

Phoenix Marketing International study shows an increase in share of online traders planning to investigate brokerage firms, establish a new relationship, open an additional account, or terminate a relationship RHINEBECK, N.Y., Aug. 25, 2009 — Phoenix Marketing International, one of the fastest-growing research companies in the U.S., announced today findings from its quarterly study among […]

Affluent Investors Pessimistic About Short-Term Improvement in Their Already Dismal Household Investment Portfolio

Latest research from Phoenix Marketing International shows what affluent investors consider to be effective advertising, how they evaluate financial services firms offering retirement products and services, brand penetration among (and association with) seven investment and insurance offerings, and investors' likelihood to start a new relationship with any of 72 brands covered by Phoenix RHINEBECK, N.Y., […]

Financial Advisors Foresee a Mixed Outlook for the U.S. Economy

Latest research from Phoenix Marketing International shows what constitutes effective advertising directed toward financial advisors, how advisors evaluate financial services firms offering investment and insurance products, advisors' likelihood to recommend these firms to their clients and critical information needed by their clients RHINEBECK, N.Y., Aug. 4, 2009 — Phoenix Marketing International, one of the fastest […]