"A Gathering Force: The Power of Meetings and Events" will be published in conjunction with Destination Marketing Association International
LOS ANGELES, May 28, 2013 /PRNewswire/ — "A Gathering Force: The Power of Meetings and Events" is the title of a special supplement to be published along with the July 2013 issues of Association News and SportsTravel magazines. Produced in conjunction with Destination Marketing Association International, the special section will take an in-depth look at the forces impacting the future of in-person meetings, sporting events and destination marketing. It will also be published as a standalone guide and will be distributed at DMAI's Annual Meeting in Orlando and at all of the leading meetings industry shows in the coming year.
"This is an opportunity for everyone in destination marketing to support a publication that not only educates meeting planners, but advocates the importance of destination marketing organizations," said Association News and SportsTravel Publisher Timothy Schneider. "In the past, many DMOs have used this annual supplement to educate local stakeholders and build the case for the importance of well-funded convention and visitors bureaus."
"This annual special section always provides great value to the destination-marketing industry, and I encourage all of our members to support it," said DMAI President and CEO Michael Gehrisch. "Tourism is a powerful economic force at the national, state and local levels, and its importance to communities of all sizes is the focus of this terrific supplement. 'A Gathering Force' is sure to be an excellent advocacy piece for our industry."
Topics addressed in "A Gathering Force" include the role of DMOs in public policy, city planning and economic development; how to help organizations and events succeed by focusing on value creation and ROI; trends in the setup and use of nontraditional venues for meetings and sports events; engaging participants at live events through new technology and social media; and building and protecting brands for events and organizations. "A Gathering Force" will also include an exclusive interview with Brand USA President and CEO Christopher Thompson.
This is the sixth consecutive year that Schneider Publishing Company, a DMAI Alliance Partner, has published a supplement in conjunction with DMAI. For more information on "A Gathering Force: The Power of Meetings and Events," please contact Timothy Schneider, toll-free (877) 577-3700.
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