Developing a Comprehensive Public Relations Strategy
Public relations is not just blindly writing press releases or pitching journalists, but a comprehensive strategy designed to promote your business. The following steps should help you determine whether or not your company has developed a comprehensive public relations strategy.
The goal of public … Read more
PR Media Coverage
It’s easy for public relations firms to overestimate the impact of media coverage. Unless you land your client on the cover of Time or the front page of the New York Times, it can be disheartening to see how little impact a single piece of media coverage brings. My own history with media coverage is an e… Read more
Optimizing Your Web Site for the Blind
Online assistive technologies for the blind continue to evolve. Where people with low vision use screen magnification software to aid them in using web sites, the blind use screen readers. One of the most common-and free-screen readers is called JAWS. This software introduces each page to the listener … Read more
The Importance of Consistent Style Guides for Your Web Site
Design consistency is a must in print communications. But consistent style guides for web sites are as important as they are for an organization’s print publications and advertising materials. In addition to assuring grammatical and syntactical consistency for your web site’s text-ba… Read more
Public Relations Basics: Optimizing Your Online Presence
By now most organizations — non-profit or for-profit, large or small — have added a web presence to their public relations efforts. It’s not enough, however, just to have a web site. Leaving it dangling out there in cyberspace like a forlorn little planet in a faraway galaxy is a mistak… Read more
Your Web Site’s Role in Public Relations Success
As a web site consultant who focuses on the public relations role corporate web sites play, I’ve created the following quick tips for anyone to evaluate the public relations success of their web site. As you read this article, open your browser and see how your web site measures up.
1. Site map. Site m… Read more