When to Tweet a Reporter (And When Not To)
How do you tell when to talk to a reporter on Twitter and when not to? Like emailing them or calling them on the phone, there are certain things to consider first. You don’t want to come off as desperate or annoying, and this can happen even if you’re trying to come off as their friend.
It’s not as complicated as i… Read more
Why Should Anyone Follow You?
It seems like everywhere I look, I’m being bombarded with Facebook and Twitter icons from companies who are trying to gain fans and followers. They slap these social media badges on their websites, blogs, business cards, print ads, and even TV commercials, but one thing I’ve noticed is none of these compa… Read more
Public Relations vs. Marketing: Which is More Important?
It’s something businesses struggle with constantly: do they focus on marketing or public relations? Is it more important to get the word out about the company, or is it better to try and talk to people directly?
In a perfect world, you’d be able to spend the same amount of energy on both marketing and public r… Read more
10 Ways to Gain the Trust of Customers
Earning the trust of customers is the key to making sales and building client loyalty. Today’s consumer is more skeptical and more careful than ever before. They ask a lot of questions and demand a lot of accountability from the companies they do business with. And if they don’t trust your company, they won… Read more
5 Steps to Take After Your Press Release Has Been Sent
So you finally emailed that press release out after a week of solid work. Time to relax! Right?
Not so! There a number of things you could be doing to make sure your press release hits the ground running and doesn’t disappear into the ether. Let’s take a look at five of them.
1. Cultivate the Reporter
After send… Read more
5 Reasons to Hate Traditional Press Releases
Hate press releases? You’re not alone! As time goes by, and new ways of marketing emerge, the lonely traditional press release is getting left behind. Here are five reasons why nobody can stand press releases anymore.
1. They Get Ignored
You spend so much time getting everything just right on your press re… Read more
Is Customer Service Now Part of PR?
Now that things like social media are part of a PR pro’s daily life, it may seem that the job is becoming almost a customer service career. Updating Facebook to calm nerves, responding on Twitter to put out fires. Is PR really heading toward turning us into glorified customer service reps, or is it still, bas… Read more
20 Easy Ways to Generate New Blog Topics
One of the most challenging parts of managing an active blog is finding new topics to write about day in and day out. You always want to make sure that every piece you publish is the best content you’re capable of creating, so you don’t want to resort to generic filler content or rehashed pieces.
Thankfully, t… Read more
5 Potential Negative Effects of Your Social Media Obsession
Blogs. Twitter profiles. Facebook fan pages. These are just a few of the sources of our growing social media obsession. Every day, more and more businesses are jumping on the social media bandwagon with high hopes of engaging consumers and getting more sales.
And while I’m certainly a proponent of … Read more
25 Tips from 25 PR Experts
I always love reading what other PR experts are saying, and I think it’s important to get outside opinions and to learn from others. With that in mind, I present you with 25 tips from 25 PR experts. Enjoy.
1. Joan Stewart – The Publicity Hound: Create your own holiday. Whether it’s a day, w… Read more