How to Be Good at Breaking Bad News

If you run a business, you’re eventually going to find yourself in a situation where you have to deliver bad news. Maybe you have to lay off some employees, or perhaps your company has made a huge mistake that has put you smack dab in the middle of a PR crisis. Whatever the situation, you have to realize that the… Read more

A Guide to Writing without Fluff

Fluff … it worked nice on those high school research papers when you had to hit a minimum word count, but when it comes to composing marketing materials for your company, you want to do whatever it takes to eliminate the excess. Why? Because it’s easy for your message to get lost among the extra verbiage.

So ho… Read more

Top 6 Qualities of a Good Headline

What is a Headline?

A headline is a short, compelling line of text set at the top of an article, blog post, press release, or any form of written content. It serves as an introduction to the subject matter. Its purpose is to attract the reader’s attention, communicate the essence of the story, and moti… Read more

Give Your Statistics More Punch

A good press release deals only with the facts. No opinions. No hyperbole. Just honest, accurate information that supports your story.

But let’s face it. Sometimes, facts and statistics can be, well, boring.

For example, about 400,000 Americans die each year as a result of smoking. That’s a pretty impre… Read more

Apologizing: How You Say It Matters

There’s an old saying that goes, “It’s not what you say; it’s how you say it.” And when it comes to corporate apologies, this saying has a lot of truth to it. Sure, you need to make sure your apology has the right words, but even the best-written apology will be a total flop if i… Read more

PR Measurement Tips to Grade Your Campaign’s Performance

Is your PR campaign actually working? Do you even know the answer? Have you or your PR agency been tracking the results?

PR measurement is essential to grading the performance of your campaign. Unfortunately, not all PR professionals measure their campaigns, and of those that do, there’s not real… Read more