The PR Fuel Mailbag: Press Releases as Email Attachments, Expert Quotes, and Loudmouth CEOs

Q: I need to send out a press release that includes graphics. But many public relations pros say not to send out press releases as an attachment. What should I do?

A: I’m going to stick with my gut and suggest that you don’t send out the release as an attachment. The reasoning here is simple: 1.) Em… Read more