Public Relations in the Age of the Sound Bite
Journalists love sound bites. We ask questions explicitly aimed at eliciting snappy, one-sentence comments. We’ve all seen television interviews or press briefings boiled down to a 15-second sound bite. Newspaper and magazine articles tend to have at least one definitive quote you can imagin… Read more
Public Relations and Effective Speechwriting
Speeches are concrete pieces of writing, crafted by design with attention to detail. They are often a key component in a public relations arsenal. Few orations are perfect; effective speechwriting is a reasonable goal. Where beneficial, we’ll assume that you, the speechwriter, are the speaker … Read more