Tell Your Story Like You Speak, Keep Pitching, and Earn Media Coverage
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PR success is really pretty simple. I did not say “easy”… because most people don’t commit to the discipline. Below we quickly cover these elements which lead to PR success:
- Make your news a story
- Tell your story simply and naturally
- Keep
18 Book Marketing Experts Reveal Secrets That Boost Recognition, Get New Readers, and Increase Sales
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There’s no shortage of advice out there about how to best market your independently published book to new readers. Indeed, it sometimes seems like almost everyone has something to say on the subject.
So who do you believe? Who do you pay the closest attention … Read more
Why You Should Never Ask Reporters For Interview Questions Ahead Of Time
When you have a media interview looming on the horizon, you want to do everything in your power to make sure you’re prepared to absolutely nail it. You’ll be practicing with mock interviews, going over key sound bites in your head, studying your notes, and working your butt off to get ready for your big momen… Read more
How to Speak in Sound Bites
Speaking succinctly is important for a number of reasons. When you speak concisely, people are more likely to pay attention to what you’re saying and also to remember your message. Furthermore, if you’re being interviewed for a story on a news broadcast, editors will need to find short clips (sound bites… Read more
Public Relations in the Age of the Sound Bite
Journalists love sound bites. We ask questions explicitly aimed at eliciting snappy, one-sentence comments. We’ve all seen television interviews or press briefings boiled down to a 15-second sound bite. Newspaper and magazine articles tend to have at least one definitive quote you can imagin… Read more