4 Ways You Can Be More Efficient At Social Networking

Let’s face it – social networks can be a time suck. In fact, social media now accounts for 18% of all time spent online. With the average Facebook user spending about 7 hours each month on the site, the average tumblr and Pinterest users spending 1.5 hours each month on those sites respectively, the average T… Read more

5 Simple Rules for Success with Instagram

Recently, I shared some impressive statistics about the popularity of Instagram and discussed some of the different ways you can use this social media app for PR. Today, I want to delve a little deeper into the subject and talk more about the approaches your business can take and the general etiquette you n… Read more

7 Reasons Companies Are Still Skeptical Of Social Media

Spending on social media marketing has exploded, and all signs show that spending will continue to increase at a sharp rate over the next few years. This year alone, social media spending is expected to be in the billions. That’s because a ton of companies – from small businesses to huge corporation… Read more

5 Potential Negative Effects of Your Social Media Obsession

Blogs. Twitter profiles. Facebook fan pages. These are just a few of the sources of our growing social media obsession. Every day, more and more businesses are jumping on the social media bandwagon with high hopes of engaging consumers and getting more sales.

And while I’m certainly a proponent of … Read more

How to Create a Buzz for Your Business

Traditional advertisements and marketing campaigns can only take your business so far. If you want to truly spread the message, you need to create a buzz about your business. After all, what better way to get your name out there than to let your audience do it for you?… Read more

The True Cost of Bad Publicity

It has been said that “there’s no such thing as bad publicity.” Looking around today, it’s clear that some companies still buy into this. … Read more