Should You Use Google’s New Tool to Disavow Links to Old Press Releases?

Not so long ago, search engine optimization was pretty easy. Basically a standard, moderately successful SEO strategy looked like this:

  1. Optimize your site.
  2. Write a few pieces of content per month.
  3. Spin that content into a million other pieces of content.
  4. Post the content in as many places as possible to g
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Why You Shouldn’t Put Too Many Links In Your Press Releases

Links in Press Releases

By now, you probably already know about the SEO benefits of press release distribution. Placing links in your press release that point back to your website can be helpful in boosting your search engine rankings (even though it shouldn’t be the only link building tactic you use).

Ho… Read more

Will Google Panda Kill Free Press Release Directories?

By now, you’ve probably heard a little something about the Google Panda update. In short, this Google algorithm update is designed to reduce the value of duplicate content, low quality content, and low grade links from content farms.

After the update was initiated, a lot of websites who relied on link bui… Read more

The Wrong Way to Use Keywords in Press Releases

Typewriter KeywordsNo matter what you think of it, optimizing your press releases for the search engines is important. Between the prevalence of online corporate news rooms, press release distribution websites, and news sites like Google News, your press releases are getting posted all over the web. If they’re optimized … Read more