How to Write a Press Release that Gets Journalists’ Attention
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Want to get journalists inquiries and responses with your press release? You should do the following:
- Plan the release with a written outline.
- Craft a great headline.
- Write the release first, edit it later.
- Keep the release looking good with solid writing and form
Why Most Press Releases Never Get Published
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Public relations is a fast paced world not for the faint of heart.
And part of the world of press releases is that most press releases never get published.
The Biggest Mistakes That Keep Most Press Releases From Getting Published
Before you start email blasting pres… Read more
How to get Your Local Company in the Local Press
Congratulations on having a successful company! You make doing business and making money look easy, and that ISN’T easy. … Read more
What’s the Best Time to Publish a Press Release?
It’s Friday afternoon around 3pm and you have finally finished the press release that you worked on throughout the past week. You have major news regarding your company and spent time crafting the headline, the lead, and the perfect quote. The problem is it’s Friday afternoon and you know if journalists a… Read more
Infographic: The Ultimate Media Interview Checklist
The following post and infographic were created by Elena Verlee, founder of Cross Border Communications and PR in Your Pajamas
Public speaking is a common phobia, and it becomes even more challenging when you’re giving an interview. Thankfully, there are steps you can take to calm your anxiety an… Read more
How to Get Your News into an Industry Trade Magazine
Why Trade Magazine Coverage Is Important for Companies
Getting coverage in trade magazines specific to your industry offers several important benefits:
- Targeted audience reach – Trade publications connect you directly with the people most relevant to your business: potential customers, pa
Email Etiquette for PR People
I recently spent two hours purging my email inbox of old emails. The move was forced by my purchase of a new computer and a wish to cleanse my old computer of useless files. During the purge, which was the first such undertaking in over two years, I came across hundreds of press releases and emails from PR peopl… Read more
Press Release Framework Tips
The Press Release Framework
A well-structured press release is crucial for communicating important news about your company, product, or event to the media and the public. The press release framework provides a systematic approach to organizing information in a clear, concise, and engaging manner. H… Read more
The Value of Adding an Info Box to Your Press Release
While the main goal when sending a press release is to have your story ultimately get picked up by the reporter, the first and most important thing you’re trying to do is to get your press release read. And with reporters receiving dozens—even hundreds—of press releases day in and day out, this is often a mor… Read more
Different Press Releases Have Different Audiences
John Steinbeck, author of the Pulitzer Prize-winning novel The Grapes of Wrath, once said, “Your audience is one single reader. I have found that sometimes it helps to pick out one person-a real person you know, or an imagined person-and write to that one.”
While your press release writing might not earn y… Read more