6 Tips for PR Distribution: Reach the Widest Audience
A solid marketing campaign is essential to business success, with experts recommending that companies set aside at least 10% of their annual gross income for marketing. That means if you expect to make $100,000 in 2022, then you should set aside $10,000 for your marketing needs.
One of the most powerful t… Read more
11 Tips for Choosing a Press Release Newswire
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How much more revenue could your business generate from the exposure to millions of potential customers?
Well, if your business produces regular newsworthy content, you could profit from this information, reaching a wider audience.
Writing a press release is t… Read more
How To Write Press Releases That Attracts Media Attention: A Guide
Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. It can also help you communicate your company values.
In fact, 94% of consumers show loyalty to brands that over complete transparen… Read more
8 Tips on Creating an Online Press Release for Small Businesses
Are you a small business, organization, or individual seeking to boost your visibility and credibility?
You’ve probably experimented with many marketing mediums already. Perhaps it’s not bringing you the attention, clients, and revenue you deserve? Have you considered distribu… Read more
7 Factors of a Successful PR Campaign
Public relations is a continuously growing industry with over 230,000 people working as public relations specialists. Why is this field so vast?
Developing a successful PR campaign isn’t a simple or speedy process. It requires careful planning, research, and investments. More and more compan… Read more
13 Twitter Experts’ Advice for Your Small Business
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Believe it or not, Twitter is going to be turning 10 years old in 2016. Does that make anyone else feel old?
And despite the fact that the social network has been around long enough to have become essential to everything from journalism to customer service to talk-r… Read more
Dealing With Limited Resources
My company, for example, has exactly one person dealing with PR issues – me.
I do all the pitching, handle all of the inbound media requests, prepare all of the press releases, train all of our editors and analysts on how to speak to the media – and I actually do about 95% of the interviews myself. … Read more
Why Radio Interviews Scare the Hell Out of Most People and What You Can Do About It
They say most people have a greater fear of public speaking than they do of death. Think about that for a second. People are more afraid of speaking in front of an audience than they are of dying. That’s pretty wild when you really stop to think about it.
Not surprisingly, a lot of people are scared as hell of get… Read more
Public Opinion Matters in Public Relations
You’re trying to improve job recruiting and retention. You’re worried about local backlash over your expansion plans. You’re about to launch a new product or service. The next step is finding out what your audience is thinking. If you try to guess, you could waste a lot of time and mone… Read more