The 5 Reasons Reporters Aren’t Using You As a Source

Aren’t you tired of seeing your competitors getting all the ink? Doesn’t it get old seeing someone else in your industry giving an expert quote when you’re just as qualified (or maybe even more qualified) to give a quote? Do you feel like you’re banging your head against a wall trying to get the media to notic… Read more

3 Ways to Get Media Coverage without Writing a Press Release

When you want media coverage, what do you do? You probably write a press release, send it out to a carefully culled list of reporters, and follow up with these reporters in hopes of getting your story covered in at least some of your target publications. While this is a popular way to score coverage, it is just … Read more

The PR Fuel Mailbag: the Cost of Public Relations, Press Release Don’ts, and More

It’s once again time to dip into the PR Fuel mailbag for another batch of reader queries. How much do I charge for public relations services? Can a newswire service refuse to distribute my press release? Come find out the answers to these puzzlers from the world of public relations.

Question: I recen… Read more