Avoiding PR Nightmares Through Crisis Management

Public relations professionals take note: Crisis management is not the mastery of spin, but preventing a PR nightmare. Read the following tips from communications consultant Allan Bonner, a specialist in crisis management and media training, and then ask yourself whether or not your company or PR fir… Read more

A Black Friday for Public Relations

Everything is on sale. That was the big message public relations and advertising departments were desperate to get across last week and earlier this week, as retailers tried to pry money out of the wallets of cash-strapped consumers. The message was received, to a certain extent.

Over the Black Friday we… Read more

Thoughts on the Current State of the PR Industry

Election season is over, the economy is in the dumps, and winter is creeping in. As such, here are some random musings on the current state of public relations and a few tips for PR professionals.

Now is a great time to reach out to clients or prospective clients in other cities as airfares are moderating and h… Read more

Preparing the Perfect PR Pitch

OK — you’ve found the story. You’ve lined up a positive quote from within your company — and maybe (if you’re playing in the big leagues) a favorable comment from a professional business analyst. You have the facts, the figures, and the human interest that transforms fac… Read more