Press Releases … the Rodney Dangerfield of the Marketing World?
I promote the importance of press releases because they are the great equalizer. A small company, or even an individual, has as much chance of getting media attention as a big, well-financed company. Sure, the big company might be able to afford its own public relations department as well as coordinate wi… Read more
Who Should Write Your Press Release?
Writing a press release isn’t always easy. The public relations department, which must pitch the release, wants to have a say in its content. The subjects quoted in the release, often high-level executives, want to make sure they sound professional and intelligent. Business partners mentioned … Read more