Public Relations in a Political Crisis

I have one friend from the country of Georgia, and we were talking on the phone when President Mikheil Saakashvili of Georgia appeared on NBC News to discuss the recent Georgian crisis. Saakashvili compared Russia’s current actions to those of its predecessor, the Soviet Union, in 1956 in Hungary … Read more

Setting Public Relations Objectives

A successful public relations strategy depends on well-planned objectives. However, it takes more than just good public relations skills to plan good objectives. Here are some tips for setting effective public relations and marketing objectives.

1.) Be specific.

Perhaps the biggest mistake made by … Read more

Public Relations Basics: How to Respond to Critics

No matter the size of your business or organization, there will always be critics. How you respond to these critics — publicly and privately — is very important. Writing a correction letter to a newspaper or magazine is often the easiest (and cheapest) public relations strategy when respon… Read more

How Public Relations Can Shape Corporate Culture

Localized cultures often evolve at companies, for better or worse. Most former Enron and WorldCom employees I’ve spoken with say that the corporate cultures at both companies bred the behavior that ultimately resulted in far-reaching scandals.

The common refrain I’ve heard from these e… Read more

Private PR Versus PR for Public Companies

Private Company PR vs. PR for a Public Company

The difference between doing public relations for a private company and a handling PR for public company is the difference between watching your kid’s little league team and then taking a major league game.

With a public company, the stage is brighter, … Read more