How Long Should a Press Release Be? The Ultimate Guide
Release the beast. More than 270,000 Americans work as public relations specialists. One of their main jobs is to write press releases.
Yet thousands of others have written releases for their companies and non-profits. When you are writing a press release, you have to write one that stands out from the re… Read more
7 Factors of a Successful PR Campaign
Public relations is a continuously growing industry with over 230,000 people working as public relations specialists. Why is this field so vast?
Developing a successful PR campaign isn’t a simple or speedy process. It requires careful planning, research, and investments. More and more compan… Read more
Giving Up on Wal-Mart
Dumbstruck. That’s how I felt after reading Jeffrey Goldberg’s article in the April 2nd edition of The New Yorker entitled “Selling Wal-Mart.”
“The Edelman team assigned to Wal-Mart, I learned, is divided into three groups: ‘promote,’ ‘respons… Read more