The Future of PR in a Digital World

Like it or not, the face of public relations has changed. In this increasingly digital world, PR is no longer about spreading your message to the passive, reactive public. Our audience is now more active than ever – even participating in our message – and companies that push against this are falling … Read more

5 Reasons PR Will Never Die

With many companies taking on their own social media and PR duties these days, is there still a need for public relations experts? Can PR stand the test of time or is just another phase of advertising? There are several reasons why PR is safe and sound and will continue to be so for years to come.

1. All About Rel… Read more

5 Unconventional Ways to Market Yourself as a PR Pro

Are customers not taking you seriously or flat out ignoring you and your message? Then you may have to change tactics when marketing yourself. There’s a lot of noise and buzz out there so you can’t really blame the general public for feeling lost and confused!

Try these five unconventional ways to adjust yo… Read more

Media Training Can Turn Your Clients and Employees Into PR Experts

Not every client or employee is equipped to deal with the media on an intimate level. When I was a journalist, public relations contacts would sometimes sit in on interviews I conducted with company executives. In most cases, the public relations department was there to lend support — as either a co… Read more

The PR Fuel Mailbag: Press Releases as Email Attachments, Expert Quotes, and Loudmouth CEOs

Q: I need to send out a press release that includes graphics. But many public relations pros say not to send out press releases as an attachment. What should I do?

A: I’m going to stick with my gut and suggest that you don’t send out the release as an attachment. The reasoning here is simple: 1.) Em… Read more

Public Relations vs. Journalism: Clashing Agendas

It’s perhaps one of the longest running questions in public relations: How do you deal with a journalist who has an agenda? Some journalists do have agendas; columnists are paid to comment on the news and provide opinion, not just report the news. Even in traditional reporting, sometimes a persona… Read more