Setting Public Relations Objectives

A successful public relations strategy depends on well-planned objectives. However, it takes more than just good public relations skills to plan good objectives. Here are some tips for setting effective public relations and marketing objectives.

1.) Be specific.

Perhaps the biggest mistake made by … Read more

The PR Fuel Mailbag: Employee Blackmail, Public Relations Disasters, and More Fun

It’s time for another dip into the PR Fuel mailbag. This time we answer some questions from PR Fuel readers, including public relations professionals, who are dealing with some serious issues: a threatening ex-employee, a shaky merger, a recalcitrant journalist, and a strange resume request. A… Read more

A Public Relations Guide to Dealing with Layoffs
(Including Sample Layoff Press Release Copy)

Handling Public Relations when Announcing Layoffs

Dealing with layoffs can be a draining experience for public relations consultants. The distraction of your own job being on the line — and the internal climate change that follows such announcements — make it difficult to concentrate on … Read more