What Should a Press Release Look Like? A Complete Format Guide

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What Should a Press Release Look Like?

A press release is a one-page, approximately 600-word document that is concise, and to the point. They typically include the company logo, contact information, and relevant details about the news being shared.

Essential El

Pitch vs. Press Release: What’s the Difference?

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Have some news about your company? Do you have a new product coming out? What about some new services? You might be thinking that now is a great time to write a press release about the goings-on at your place of business. However, not all news requires a press release an… Read more

5 Reasons People Hate PR Pros

Public Relations professionals have a PR problem of their own. While they work tirelessly to shape public perception for others, they often find themselves cast as spin doctors and manipulators. The irony isn’t lost on anyone, least of all PR pros themselves.

It seems like I can hardly go a day with… Read more

When (Not) to Hold a Press Conference

Press Conferences – The Reality

If television and the movies are to be believed, press conferences are the backbone of the public relations industry.  Every time a character in a movie does something important, he or she is often seen standing in front of microphones from the likes of the BBC and CNN … Read more

Public Service Announcements (PSAs) as a PR Tool

If you watch TV, listen to the radio or read a newspaper, you have seen and heard a public service announcement (PSA). (The phrase “the more you know” should ring a bell.) … Read more

PR Defensive Playbook: When Crisis Strikes, Will You Be Ready?

For most of us, the word “crisis” brings to mind something on the scale of Hurricane Katrina or September 11th. For businesses and the public relations professionals who advise them, a crisis can be anything from a disgruntled customer or former employee to a product recall, nasty blog post … Read more

Oprah-Worthy? How to Get on the Oprah Winfrey Show

The Oprah Winfrey Show
(noun)
1. (also known as Oprah) the highest-rated and longest-running daytime U.S. syndicated talk show. It is hosted and produced by Oprah Winfrey through her company Harpo Productions, Inc.
2. maker of dreams; the holy grail of public relations professionals, authors, entrep

The PR Fuel Mailbag: the Cost of Public Relations, Press Release Don’ts, and More

It’s once again time to dip into the PR Fuel mailbag for another batch of reader queries. How much do I charge for public relations services? Can a newswire service refuse to distribute my press release? Come find out the answers to these puzzlers from the world of public relations.

Question: I recen… Read more

The Public Relations Balancing Act: Access vs. Privacy

For public relations professionals, preserving a client’s privacy can be difficult when you’re also trying to cater to the needs of your press contacts. Recently, my employer changed its guidelines regarding how much access clients will have to our products.… Read more

Note to PR Pros: Keep Your Key Messages Consistent

Consistency in public relations is important. Public relations consultants and corporate executives are often told to “stay on message” and not to stray from a script. Companies and organizations put an enormous amount of time and energy into hammering home a consistent key messages, be … Read more