The Strange Relationship Between Public Relations and the Media

The public relations industry and the media have always enjoyed a curious relationship. Those in the public relations industry will tell you that the media can’t do its job without PR flacks. Media folk, meanwhile, will suggest that public relations departments are little more than mouthpieces … Read more

Beware of Public Relations “Swag”

When it was released in 2005, the Dreamworks film “Just Like Heaven” got mixed reviews but did pretty well at the box office, debuting at No. 1 with a first week haul of more than $16.4 million. Dreamworks’ budget for the movie, however, was called into question; the public relations st… Read more

Public Relations Tips: Dealing with Online Vandalism and Journalistic Fraud

I recently received a breathless call recently from a former colleague. My friend explained that an entry on Wikipedia concerning his company had been “vandalized” and that the company was scrambling to come up with new copy. Wikipedia is a wonderful resource, a starting point for daily re… Read more

How Public Relations Can Shape Corporate Culture

Localized cultures often evolve at companies, for better or worse. Most former Enron and WorldCom employees I’ve spoken with say that the corporate cultures at both companies bred the behavior that ultimately resulted in far-reaching scandals.

The common refrain I’ve heard from these e… Read more